Introduction to Logo

Design
Fall 2017
Mr. Goble
Advanced Digital Media
 Whats In a Logo?
Typefaces/Fonts

Imagery/Visual Graphics
 5 Principles of Solid Logo
Design
1) Simplicity (Is the design simple and clean and not too
busy, distracting, or confusing?)
2) Memorability (Is it quickly recognizable?)
3) Timelessness (Will it stand the test of time 10, 20, or 30
years from now?)
4) Versatility (Does it scale to different sizes without losing
its quality? Can it work in different media including if it
was Black and White?)
5) Appropriateness (Does it reach its desired audience?
Does it represent the company/person well?)
Evolution of Pepsi Logo
Evolution of Disney Channel Logo
Evolution of Lego Logo
Evolution of Starbucks Logo
Evolution of Apple Logo
Color Choices and Logos
Choosing Fonts Based on
Client/Audience
Different Types of Fonts
Sketching/Ideation of Logos