RIVALRY?

ABOUT

Orkut
1. When? : Jan 24, 2004
2. What? : Social networking services
 TARGET SEGMENT
Orkut
a. Segment : Internet utilizing computer users
b. Target : Youth inclined towards internet usage
POSITIONING
ORKUT
POSITIONED AS AN EFFICIENT SOCIAL NETWORKING WEBSITE TO STAY
CONNECTED WITH FRIENDS
MARKETING MIX - ORKUT
PROMOTION
i. Word of mouth
ii. Linked G+ to Orkut
ABOUT

Facebook
When? : Feb 4, 2004
What? : Social networking services
 TARGET SEGMENT

Facebook
a. Segment : Internet utilizing computer users
b. Target : Youth inclined towards internet usage and Business advertisements
POSITIONING
FACEBOOK
Efficient social networking website to stay connected with friends,
Business advertisements and Platform for developers
MARKETING MIX - FACEBOOK
Product : Facebook is a free social networking service. Once you have signed up you create
your own profile and publish photographs.

Price : Facebook is free. There is no subscription.

Place : Everything is done online either by using a computer or by using a cellphone or mobile
device.

People : Facebook has a few well-known faces of its own. Mark Zuckerberg is the co-founder
and chief executive of Facebook. Also, there are 17,000 employees.
Promotion
a. Cool and fun alternative to Orkut and others
b. Associated with Harvard
c. Gained acceptance among ivy league schools
d. Promoted as much safer and private alternative
FACEBOOKSUCCESS
i. Light interface
ii. Open script
iii. Advent of smartphone era
iv. Learnt from Orkut's mistakes.
v. Introduced ads
vi. Games and fun activities
ORKUT FAILURE?
Amateurish interface
Low level of security owing to open scraps and profiles
Repetitive groups or communities
Launched during Beta version testing
No page creation for business promoters
Very few fun activities
REPOSITIONING ORKUT
a. Some members were awarded G+ user badge
b. Concentrated on India and brazil
c. Integrated G+ and Orkut
d. Orkut app
e. Completely revamped the interface
IN THE END

IT DOESNT EVEN MATTER!

#RIPLINKINPARK