Scribd Logo
Upload

Welcome to Scribd!

  • Bcom 314 Research and Analysis Presentation

    Uploaded by

    api-378020388
    154 views9 pages
    The presentation agenda includes introductions of the team members, an analysis of key threats faced by Nike, a stakeholder analysis of customers, communities, and investors, a communication strategy, a summary of findings, and a Q&A session. Short term competition leads to long term opportunities for Nike. The brand connects with customers through a wide variety of products at different price points, detail, and trends. It also has strong brand recognition. Nike aims to positively impact communities by getting kids active, providing grants, and striving for equality.

    Original Description:

    Original Title

    bcom 314 research and analysis presentation

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The presentation agenda includes introductions of the team members, an analysis of key threats faced by Nike, a stakeholder analysis of customers, communities, and investors, a communication strategy, a summary of findings, and a Q&A session. Short term competition leads to long term opportunities for Nike. The brand connects with customers through a wide variety of products at different price points, detail, and trends. It also has strong brand recognition. Nike aims to positively impact communities by getting kids active, providing grants, and striving for equality.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    154 views9 pages

    Bcom 314 Research and Analysis Presentation

    Uploaded by

    api-378020388
    The presentation agenda includes introductions of the team members, an analysis of key threats faced by Nike, a stakeholder analysis of customers, communities, and investors, a communication strategy, a summary of findings, and a Q&A session. Short term competition leads to long term opportunities for Nike. The brand connects with customers through a wide variety of products at different price points, detail, and trends. It also has strong brand recognition. Nike aims to positively impact communities by getting kids active, providing grants, and striving for equality.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    RESEARCH AND ANALYSIS

    BENCHMARK
    PRESENTATION
    AGENDA
    Introductions
    Key Threat
    Stakeholder Analysis
    Customers
    Communities
    Investors
    Communication Strategy
    Summary of Findings
    Q&A
    INTRODUCTIONS

    Alejandra Taylor
    Carly Dylan Brendon
    Gonzalez- Van
    Lundahl McCabe Thomas
    Rivera Roekel
    Short term threats of competition lead to long term
    OPPORTUNITIES.

    https://shop.lululemon.com/c/women/_/N-7vfZ1z13zad?mnid=mn;en-US;womenviewall https://www.pinterest.com/pin/264375440605104649/?lp=true https://jezebel.com/gisele-fights-haters-of-her-under-armour-ads-in-her-und-1630472027


    OUR BRAND
    CUSTOMERS ARE SATISFIED

    Connection
    Wide Variety
    Price
    Detail
    Trends

    Brand Recognition

    Competitor comparisons
    Adidas
    Lulu Lemon
    INVESTING IN NIKE

    Long Term Success

    Competitive Advantage

    Shareholder Friendly
    Practices
    POSITIVELY IMPACTING COMMUNITIES
    Getting 14 million kids active
    $10 million in grants
    Strive for equality

    You might also like