Professional Documents
Culture Documents
Chapter Six: Business Markets and Business Buying Behavior
Chapter Six: Business Markets and Business Buying Behavior
Geographic concentration
Derived demand
Inelastic demand
Fluctuating demand
Buyer and seller dependency
Copyright 2010 Pearson Education, Inc.
Chapter 6- slide 4
Publishing as Prentice Hall
Business Markets
Economic Personal
Factors Factors
Price
Emotion
Service
Resource
Technology Culture
availability
Politics Competition
Objectives
Policies
Procedures
Structure
Systems
Attitude
toward risk
Online purchasing
Company-buying sites
Extranets