Targeting and Positioning

Age group- 15 to 35

Tier 1 and Tier 2 cities

Focus on health conscious and working people

Athletes, students and corporate employees (Tea points)

Quick burst of energy

Contains fiber, protein, oats which will keep hunger away

Packaging and placement
Cardboard packaging (eg. Dark Fantasy)

Each biscuit wrapped in a plastic

A single biscuit can even be stored and carried individually

Placed alongside health products

Separated from regular biscuits

Price: Rs. 20 for 5 pieces

Competitors

Protein Protein Fast

Biscuits
Bars chips Food
Marketing Strategies
Gym
Yoga Centres/ Zumba workshop
Parks (Jogging)
Colleges
Offices
Health Magazines
Sports channel
Tackling Googlies
Taste not the USP
We will be introducing new flavors
Highlight the nutritional contents
Tackling Googlies
Assure retailers of the high margin
Sell through online channels
Sell through Health centers