Professional Documents
Culture Documents
BY :-
Pranay Gupta
BRAND HISTORY
uÚ
uEmotions
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Bachchan hurriedly
gets out of the car and his spirt rises from
on his way bangs the body and
against a pole. As he proceeds in search
lies unconscious on of ³´. He goes Finding him
the ground... to a shop and asks unresponsive to the
the owner for request the spirit
Cadbury Dairy Milk. gets into the body of
a girl. With a
complete change in
her personality...
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...the girl now
approaches the shop
and in the heavy, manly ...her out the desired
voice commands, ³, thing. With pleasure the Satisfied, the
Cadbury Dairy Milk girl gets on to enjoy the spirit gets back
.´ Receiving the chocolate. ³
into its own body.
shock of his life the
whe ad ends as
owner hands... d . Bachchan walks
Cadbury Dairy Milk.´ away concluding,
³ ,´
as his shocked
chauffeur looks
on
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6 DIA STRAT GY
m welevision ,Print Media ,
Posters Sheet metal dispensers ,jars
visicoolers ,vending machines ,
amusement parks.
EXAMPLE
ANOTH R WAY OF LOOKING AT
SOV:
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BRAND FINANCIALS
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SITUATION ANALYSIS
u Nature of demand
uExtent of demand
uNature of competition