SUNDARA KARMA TEXTUAL ANALYSIS

There is a direct link

There is also a clear
WEBP link with the usage
of social medias
to the official store for
fans to purchase their

AGE
music and
which will appeal to merchandise, but the
their younger target typography is used so
audience who that it doesnt take
frequently use social away from the main
The webpage is a very simplistic design
medias.
and describes the band extremely well band title and isnt
with such little character and detail, it their sole purpose for
shows exactly what the band is all existing, they care
about. It is simply about the music they abouthas
The typography on this webpage thebeen
music, not
chose
produce and not the band individuals, the money.
specifically, and maintains the theme of simplicity
and thats a clear message throughout.
and that it is all music orientated and nothing
On the webpage there are moving circles matters more than the music Sundara Karma
on a black background and appeals and produce which is why their band name is show
acts much like a source of hypnosis; this much bigger to stand out amongst everything else.
is used to amplify that their music is so Everything is placed central which again amplifies
powerful that it has the ability to that the music is at the centre/ heart of everything
hypnotise and positively affect those they do and is the most important factor. Which is
that come into contact with it. also why there is minimal things on the actual
webpage as they dont want anything to take it
away from the music as they know their fans use

ALBUM
COVER
Sundara Karma are often known by
their brand image, which they have
chosen to include on their album
cover alongside the name of the
band, so that their fans can recognise
their music if the visuals dont already
do so, this would be more useful for
those who enjoy their music but
arent necessarily fans and wouldnt
recognise that its their album just by
the distinct circles, therefore it is
appealing to a more widespread
Its a simplistic and some would say
audience and isnt just restricting
boring design and thats how the
sales to those who religiously follow
band often refer to themselves, and
the band.
therefore wanted to keep there
album cover very true to life and to
them. It can make the audience feel
a lot closer to the band as they are
The album has minimal
amount of writing on it
and this amplifies the
importance of the music
and lack of importance of
everything else including
the actual band, which is
also shown by them not
having the actual band
on the album cover as
they are trying to sell the
music opposed to them
as a band, unlike many of
the popstars such as the
likes of Adele and Jess
Glynne. Also if they were
to put a photo of
The album cover is the same image themselves as the album
which is used on Sundara Karmas cover, it wouldnt
website which shows a direct necessarily help them in
correlation between the music and the terms of sales or
webpage to prevent any form of promotion as they are
confusion for the audience so they can not widely well known
visually see a clear link and will and as popular as the
 EXPLORE- SONG (0:03)
The music video starts with an
establishing shot of an old fashioned
vehicle pulling in front of a religious
building (a church) but the mise-en-scene
has a feel of rather dark and close
proxemics, via the trees blocking out the
natural light of the sun which has
connotations of darkness and could be
seen as a pathetic fallacy and links in with
the darker tone of the song, with the
constant talk of death throughout the
song. This fits in with Goodwins
Conventions of a Music Video where he
 EXPLORE-
SONG (0.43)
This section of the song matches one of
Godwin's conventions whereby the visuals
match the lyrics, to create a sense of direction
for the audience in regards to understanding
the song. The high key lighting completely
juxtaposes the dark colours worn by everyone
in shot as their dark undertone clearly reflects
upon the situation (funeral), this is used to
highlight the sorrow and depression within this
frame, and shows the mood perfectly. Although
there is use of high key lighting the proxemics
between the people are very close which can
relate to the song title explore, another one of So many people but no
Godwins conventions; showing that there is a
massive area to explore yet only a small part
conversation
can actually be explored, before life ends.
 EXPLORE-
SONG (1.37)
A low angle camera shot has been
used during this frame in order to
portray the power within the song
rather the actual individual himself;
and this is show due to him wearing
rather plain beige colours in an
attempt to camouflage into the
background in order to amplify the
importance of the song. Also in
terms of mise-en-scene it is quite
empty and has a rather abandoned
look in order to make this frame look
quite boring so the only thing that
the audience can has to focus on is