BCOM 314 004

Mikel Chertudi
October 17, 2017
Team 6

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A G E N D A
Adopting a New Image

Educating Our Customers

v

Informing Our Investors

Reassuring Our Employees

Implementing Our Plan

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 Becoming a Retailer For All

RETAILER
F R ALL

Overview Image Customers Investors Employees Plan Summary

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 Adopting a New Image

One reason the merger came

about is that Whole Foods was
in a trap the trap was Whole
Paycheck
-CEO John Mackey

Overview Image Customers Investors Employees Plan Summary

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 Educating our Customers

Lower Prices

Maintain High Quality

Convenient Shopping Experience

Overview Image Customers Investors Employees Plan Summary

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 +
LOWER PRICES
HIGH QUALITY
IN-STORE PICK UP

Overview Image Customers Investors Employees Plan Summary

6
 Effective Online Presence

Overview Image Customers Investors Employees Plan Summary

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 Informing our Investors

Online Newsletter

Positive Reinforcement

Endless Opportunities

Overview Image Customers Investors Employees Plan Summary

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 Investors are Money Hungry

Overview Image Customers Investors Employees Plan Summary

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 Online Newsletters are Effective

Overview Image Customers Investors Employees Plan Summary

10
 Reassuring our Employees

Overview Image Customers Investors Employees Plan Summary

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 Zappos Sustains Unique Work Culture

Overview Image Customers Investors Employees Plan Summary

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 Briefing Employees on Merger

Overview Image Customers Investors Employees Plan Summary

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 Budgeting our Plan

Overview Image Customers Investors Employees Plan Summary

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 Maximizing our ROI

Low
Turnover
Rate

Increase
Higher
Customer
Dividends
Traffic

Overview Image Customers Investors Employees Plan Summary

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SUMMARY
Becoming a Retailer for All
Adopting a New Image
Educating Our Customers
Informing Our Investors
Reassuring Our Employees
Implementing Our Plan
Summary
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