Capital is a radio network of twelve independent contemporary hit
radio stations in the United Kingdom, owned and operated by Global. Capital radio was previously known as Galaxy FM, One Radio and Hit Music. Capital altogether serve a combined weekly audience of 8.6 million people listening to the station. What types of programmes does the radio station have? The types of programmes that Capital FM have are breakfast and drive-time shows on weekdays and weekend afternoons and these are produced and broadcasted from local stations and studios. Capital also broadcasts via a number of DAB ensembles that do not correspond with local FM stations. Capital stations broadcast local news updates every hour from 6am to 7pm on weekdays and from 6am to 12pm at weekends.
What genre of music does the radio station play?
The genre of music that Capital FM plays is pop music as it plays every new song released thats in the charts. What is the ratio of speech to music? The ratio of speech isnt as much as music as its mostly a music station, the station will play about 2-3 songs and then talk for 5 minutes and play adverts in between a couple songs once played. Who is the audience? Narrowcast or Broadcast The audience of Capital FM is mostly age groups between 14-34. How does the content of the radio station interpolate the audience effectively? The content of the radio station interpolate the audience effectively by entertaining the specific age range which is 14- 34 by including chances to win tickets to concerts, games to participate in by ringing up, adding adverts that relate to the age range and the people who are presenting at the time are happy and talkative to keep people entertained. What is the market share of the radio station? The market share of the radio station has reached 14 percent of the population, average listener hours on average is 5.6 with a total of 43,783 hours of the station played. Presenters? Famous? The presenters of Capital FM are Roman Kemp and Vicky Kickstart who presents the Capital Breakfast every weekday from 6am until 10am and Saturdays from 6am to 9am. There are a lot more presenters who play in between slots one after another.