Syndicate 08

PR Campaign
Of
Reliance Communication

Presented by
Amit kushwah:09020541057
Basant jain :090205411061
Polestar : 09020541080
Shivanshi Joshi:n 09020541095
Varun Shabharwal: 09020541103
Nitin Kumar Bhawarkar: 09020541107
Internal & Eternal Public Relation Tools
 PRINT MEDIA
 PRESS RELEASE
 PHOTOGRAPHS
 BROCHURE
 POSTER AND CALENDAR
 EVENT AND PRESS SUPPOR
 LETTERS TO THE EDITOR
 cont
 ANALYSTS BRIEF
 CORPORATE ADVERTISING
 CONFERENCES AND SEMINARS
 WEBSITE
 E-MAIL
 AUDIO AND VISUAL
 SPECIAL EVENTS
 INTERNET as a PR tool
This one medium has helped transform the whole business of
marketing and public relations

 Websites
 e-mail
 Blog posts & Forum posts
 Whitepapers
 ezines
 Press releases
 Positive consumer reviews
 Social network activity
 News feeds
 Viral articles
 Display our Vision & Mission Statement, Achievements, Corporate
Governance Practices we follow
 Also, Display our Business Partners, Elite Clients and NGO’s
associations
 Use social networking websites to promote new schemes and
products
 Make use of YouTube and upload latest Ad’s, Speeches by Top
management etc.
 Run a competition to win advertising space on your site
 Online Complaint & Grievance or feedback form
 Free Online Games on the website and promote VAS products
 Email marketing: sending call-to-action messages to past and new
contacts to remain connected to them, share new happenings, and to
generate visibility for our brand (products or services)
 Email for internal use: B’day mails, achievement by the company
 Successful case studies specially for B2B segment
• Promotional video which will get launched on
logging on to facebook and twitter
websites as a tool
• Which will indicate a link that directs towards Using social networking
the website of Rcom
• Play Diwali games and win free GSM sim
cards and talktime worth 50 Rs.
• “Light a candle” campaign on our website
• Wherein the users have to click to light the
candle
• The max no of users click to light that much Using Website as a tool
amount will be donated for a social cause
• Hence, more number of people visit our
website will led to awareness and for a good
cause
PR campaign for Diwali
PRESS RELEASE & PRINT MEDIA

 RCOM Partners With SNDT Women's University

 Reliance Mobile World Brings Janmaashtami
Celebrations
 Reliance Mobile Brings 'Navratri' & 'Durga Pooja'
Celebrations
 Reliance Communication launches India's first
"Live Chat" Customer Service Initiative
 Reliance Communications commemorates 100 Mn
customer landmark with Free Celebratory Airtime
on March 28th 2010
Achievement Through News, News Events

 The “deliberate, systematic

attempt to shape perceptions,
manipulate cognitions, and direct
behaviour to achieve a response
that furthers the desired intent of
the propagandist”.
News And Special Events

News and Special Event

 Possible Steps:
 RCOM can make
Getting Associated With an impact, on the
Special events like emotional
“Women’s Day”. dimension.

Leveraging The Recent RCOM Can Stay in

Buzzword Of “Go-Green”. NEWS.
 Possible Steps:
Tapping the Health  RCOM can
Dimension of Indian remembered in
Citizens. day-to-day life.

Drive traffic to your

A campaign giving a new company’s website
dimension to Democracy for more
information.
 Advertorials
 Reliance developer programme: R-evolution
 Target audience: developer community

 What it Contain:
 Important Guidelines for Implementing High score
Functionality in Game submitted to Reliance
Communications
 Method details
 Parameters
 Functionality Adobe Acrobat 7.0
Document
Adobe Acrobat 7.0
Document
Photographs
 Advertisements
 Target Audience :
 Youth
 Cricket Lovers
 Internet Users
 Heavy users
THE EVOLUTION OF INTERNAL COMMUNICATION - PR

• Research • Brainstorming Sessions

• Personal Mastery
• Innovation
• Designing For
• Dream & Discovery Convergence
• ENERGY POTENTIAL • ENERGY SOURCE

Voice Of
Strategy
Technology
Voice Of

E
EMPLOYE Voice Of
VOICE OF Customer
• Converting
• Optimising Delighting • Problem Solving
• Kaizen • Six Sigma
• Teamwork • Alignment &
• Optimization & Coordination Recalibration
• ENERGY DEPLOYMENT • ENERGY CHANNELS
SCENARIO BUILDING WORKSHOPS
Wealth creation
• Factors which will enhance productivity and enhance the
feeling of being valued
• Resource allocation and team-work
• Membership criteria and norms of the group
• Learning opportunities for individuals and teams
Balanced Score Card Approach
• Voice of the Shareholder - Financial Goals e.g. Wealth creation
• Vector of Technology – Technology Goals e.g. Quality, Cost, Delivery
dimensions
• Voice of the Customer – Customer/ Market Goals e.g. Customer Satisfaction
• Voice of the Employee – Learning & Development e.g. Employee Satisfaction

• Cash Generation
•Knowledge Generation

•NEW COMPETENCIES
•QUALITY/ INNOVATION

VOS

•Customer Satisfaction
•Employee Satisfaction Index VOT Index
•Institution Building Insight •Market Insight

VOE VOC
Building Cultures

INITIATION –
TO IDENTIFY THE GAPS IN THE TEAMS .

AWARENESS WORKSHOPS –
Differential perceptions of current reality by leadership and the
rest of the team
• Need to make a few critical role shifts
• Need to align the broad directions and future steps

IMPLEMENTING IMPROVEMENT PLAN-

follow up meetings to monitor the progress