a)

The varied offerings to diverse

segments with a clear cut
positioning.

b)
The quality of watches is
impressive.

c)Innovation is core to its

strategy.
 d)Visual Merchandizing has
been Titans strength ever
since its inception.

e)
Good retail network by
WORLD OF TITAN
 f) Excellent customer service.

g) International tie-ups with

Hugo Boss and Tommy
Hilfiger.
 a) Waterproof watches not a part of its
kitty.

b) Rural India does not form a substantial

part of customer base.

c) Kids are fascinated with mobile phones

rather than watches and incidentally, they
show the time.
 a) Under-penetrated market for
watches as only 35% (approximately) of
Indian population possesses watches.
b) Watches positioned as a
fashion wear rather than just utility
products.
 c) With a changing consumer attitude,
people like to possess multiple watches for
different occasions and events.

d) Huge market in the exchange business.

e) Introducing waterproof watches.

f) Rural market may be tapped

 From competitors

a) Japanese- Citizen, Casio

b) Swiss- Rolex, Omega, Rado, Tissot, Tag Heur,

etc.

c) Chinese watches
 d) Unorganized sector/ Grey market.

e) Mobile phones and wall clocks are a

substitute to watches.

f) The fashion trend keeps on changing.

:---PPT by Deepak kr. patel