About Hidesign

Est. in 1978, Pondicherry , India

Then President and Promoter- Mr. Dilip Kapur
Inception of Hidesign UK by Mr. Kapur and Mrs. Lowell in 1988
Year 1990, Company developed its present logo and identity graphics
Brand Positioning
Marketing Communication Crossroad

Option 1: keep same tagline and brand

Current tagline Real Leather, Crafted the forgotten way doesnt go with sunglasses
Image of Hidesign for handcrafted leather product might get diluted
Handcraft and traditional image of production methods for Hidesign will be
impacted by sunglasses produced in China
Option 2: New tagline
Current tagline of Hidesign is quite popular and is differentiating factor for the
products
Option 3: Different tagline for different products
Might not be able to integrate the products across portfolio