AWEAR

Situation Analysis
1. Establish who we are with who we are helping
2. Establish who we are with a demographic
3. Establish a reliable, consistent line of
communication with our audience
4. Understand the issues we are highlighting
Objectives

1. Spread awareness through Social Media

2. Gain subscribers

3. Create engaging activities

Audience
Our audience is millennials
Typically millennials are more supportive of
social justice issues
Social media will also be used by most
millennials
Strategies
1. Awareness 2. Subscribers
Images Newsletter
Videos Networking with charities

3. Engaging Activities
Voting
Contest
Tactics
- Social media photo displays
- Documentary videos
- Newsletters
- Subscriptions
- Surveys
- Customer interaction
- Submission of designs and bios
Calendar
- Yearly plan
- Video will be released monthly
- Monthly feature of designs from customers
- Weekly photos of customers
- Weekly newsletters
Budget
Center for Digital Media

Domain Name: $8-$10

Social Media
Measurement
1. Awareness
Views, likes and shares

2. Subscribers
Email count
3.Engaging Activities
Compare voluntary votes v. denial
Participant count for contest