OBJECTIVES

• Study the different functions of the organization as a

whole.
• To study the position of the company by doing the
SWOT analysis.
• To gain an insight into the wider scope of the
organization.
 METHODOLOGY
 Primary data
• Direct Interaction with the Employee.

 Secondary data
• Websites
• Magazines
• Books
PROFILE OF THE COMPANY
• Coca-Cola was invented by Dr. John Pemberton, an
Atlanta pharmacist. He concocted the formula in a three
legged brass kettle in his backyard on May 8, 1886. He
mixed a combination of lime, cinnamon, coca leaves, and
the seeds of a Brazilian shrub to make the fabulous
beverage(Things go better with Coke 14). Coca-Cola
debuted in Atlanta’s largest pharmacy, Jacob’s Pharmacy,
as a five cent non-carbonated beverage. Later on, the
carbonated water was added to the syrup to make the
beverage that we know today as.

• The Coca-Cola Company is the largest manufacturer,

distributor and marketer of soft drink concentrates and
syrups in the world. The company was incorporated in
September 1919
 Subsidiary Companies: 
• Britco Food Co.Ltd. Pune.
• Bharat Coca- Cola Co.Ltd.,Delhi.
• Hindustan Coca-Cola .Ltd., Bombay .
• Hindustan Coca-Cola .Ltd ., Bangalore .

 MISSION
 
• Be complaint to all global quality and regularity standards.
• Be competitive at a maximum value for money.
• Be delivered on-time and in the quality requested.
• Be known as the best the solution available for barrier
protection.
 
 VISION
 
• To make the company the No. 1 source for high quality, yet
not so expensive soft drink that will affordable by one and
all-at all parts of the world.
 PRODUCT PROFILE
BRAND OF COCA-COLA , INDIA.

INTERNATIONAL NATIONAL

COCA-COLA THUMS-UP
FANTA SPRIT
MAAZA
LIMCA
GOLD-SPOT
CLUBSODA
BURN
 DEPARTMENT STUDY

• PRODUCTION
• QUALITY CONTROL
• STORE & SHIPPING
• MARKETING.
• FINANCE DEPARTMENT
• PERSONNEL
PRODUCTION
• The bottling plant M/s Hindustan Coca-cola
Beverage Pvt Ltd. Is well organized and placed .
The production capacity of the installed plant is
approximately 400 bottles per minute .
• In June the total production was 140000 crates and
the sales was 125000crates

QUALITY CONTROL
• Consumer satisfaction is the main objective of
Coca-Cola and consumer are kept satisfied with
various efforts like different schemes and offer and
discount etc. But still the basic effort to make the
consumer satisfied is to serve the best product , for
which quality of the product should be
standardized.
STORE & SHIPPING
• Shipping department is basically the dispatch department
• The main objective of the department is to dispatch the goods as
per the requirement of the buyers at ex-factory .This is covered
under the Central Excise Act.

MARKETING.
• Coca-Cola is dominant and a leader in its carbonated soft-drinks
industry. Since market characterized as oligopoly and there are
only a few firms it is obvious that economy of scale is common
for this types of industries. It has the ability to use its brand name
and a tremendous goodwill attached to it. It seems like
consumers do not gravitate towards generic or other store brand
drinks like they do with foods or some other products (toiletries
etc.) This definitely leaves Coca-Cola relatively free from
competition with inexpensive alternatives and shows that brand
attraction is really a strong effect in this industry.
• According to the company data brand coke for instance has
grown up by 48%, Thums-up by 33%, Limca by 23%, and
Fanta volume swelled by an unbelievable 70%.

FINANCE DEPARTMENT
• Preparation of master budget.
• Maintenance of accounting records.
• Preparation of final accounts.
• Payment and cash management.
• Internal audit.
PERSONNEL
• TRAINING
After the selection of the employees/ staff, the routine starts but
timely up gradation and upliftment of running system is
needed to run an organization in this dynamic and highly
competitive era.
•  MOTIVATION
Rewards, incentives, benefits to employees and services, Bonus
etc. Are awarded as per performance appraisal, result
evaluation.
• FUNCTIONS
1. Discipline maintenance.
2. Grievances Handling.
3. Employee Morale
4. Communication Network in the organization
5. Employee Safety and Industrial Health.
6. Attending to all government authorities on the behalf of
management .
7. Coordination between workers management, government
and outside agencies.
 SWOT ANALYSIS
STRENGTHS
• Production Capacity is 400 bottles
per min. and more(Per Year).
• Wide Range of products.
• Large Market Shares in Soft
Drinks
• World renowned Coca-Cola is
widely accepted in all over the
world.
• Proper coordination, utilization of
channelization and distribution –
reaching consumer satisfaction.
 
WEAKNESS
• Sales promotional activities are
limited
• Though Coca-Cola is the largest
selling soft drink, yet Pepsi is
looking like all time leader in the
market by it’s good advertising
• Due to late entry in the market
Coke is always one step behind
Pepsi. In Strategic marketing
management that is
advertisement, Sales promotional
activities, market schemes etc.
 OPPORTUNITIES THREATS:
• More market can be explored
• Changing Tastes
• Pouring Junctions to compete • Rival policies and
fountain Pepsi. unhealthy competition
• Market Schemes for dealers and • Dynamic market
customers. condition.
• Only one direct competition i.e.
Pepsi for Coca-Cola for • Unfavorable government
Schemes. policies may be imposed
• Weak distribution channels and due to unstable
mismanagement of potential government
consumers by arch rival Pepsi
• Natural Climates.
 FINDINGS
• The company’s profit margin is more fluctuating because
of heavy operating and other expenses.
• There is increase in sales as compared to the last years by
10%, at the same time material consumption cost and
operating expenses has been increased by 12% and 8%
• Profit after tax has been decreased from last 2 years,
because of the following reasons
– Increase in material cost and operating expenses.
– Significant fall in other income by 40%
– Increase in fixed assets so the depreciation cost has
increased
• The plant capacity is not utilized fully, so the fixed cost
incurring is not recovered fully.
 
 CONCLUSION
• Due to large number of competitors the competition is
very high, so the marketers are changing there
marketing strategies continuously so as to remain in
the competition all companies are coming up with
new ideas and promotional tools to capture the market
. The marketing strategy varies from company to
company in cities like Bangalore, the market for soft
drink is a huge one and increasing day by day there
are many flavors available in these soft drinks
 SUGGESTION

• Company should analyze the standards adopted

by the competitors and find their strengths and
weaknesses.
• The excess man power should be avoided.
(because under utilization of installed capacity)
• The company should issue strict regulation to
reduce the wastage and obsolescence of
materials
• The company should collect the information
about product quality, price etc from its
customer, which will definitely help in
formulating the strategies.