Ng Yeong Khang CB15092

Wan Hamizan Bin Wan Zainal KA15238

Muhammad Asyraf Afif Mat Abas KA15260
 BACKGROUND & STATEMENT OF REQUIREMENTS
Largest Pizza Chain in Malaysia
More than 350 outlets

Largest Dominos Market in SEA

More than 200 outlets

Cost and Marketing Target and

Menu
Market Share Strategy Delivery
$ 850,000 Variety of Low cost User
Dominant in flavour and outlet convenience
market share topping to Better 30 minutes
choose advertising delivery time
 Pizza hut Dominos Pizza

Liquid capital required Liquid capital required

RM350,000 RM75,000
Net worth required Net worth required
RM700,000 RM250,000
Investment Investment
RM297,000 - RM2,109,000 RM119,950 - RM461,700
Franchise fee Franchise fee
RM25,000 RM25,000
 Market share in 1995 Market share in 2016 Expected Market share in 2017
pizza hut domino's pizza others pizza hut domino's pizza others pizza hut domino's pizza others

14% 13%
25%

14%
14%
11%
64%
72% 73%
Dominos Pizza Menu
Pizza Hut Menu
 Categories Dominos Pizza Pizza Hut

Target Delivery Dine In

-Promote -Online Transaction -Dining Experience

Delivery
-Time -30 min -45min
-Advantage -30 min or Free -Visible Promise
Time
Cost and
Market < $850000 Menu Taste
Share

Marketing Low cost outlet Target and Delivery

Strategy Apps Delivery 30 min