Company Competitors Customers

• 90% film and 85% • Very few • Photo studios and

camera market competitors but low-end
share in 1976. outside U.S there consumers.
• Wide range of were some • Loyal to Kodak
products players including and due to limited
including camera Fuji, Sony etc. choices don’t
and films. • Competitors change brands.
• Main business is products are not
films. good as
• Avoid innovation compared to
due to risks. Kodak.
• Process becomes
standard in
industry.