IDEO and the Ideo Culture

So How Do We Generate New Ideas?

 Brainstorming
 Open and flexible
Environment – Flat &
Heterogeneous
 Medium Sized Group (3-6)
 It is still Important to
have a process
 IDEO is a Master at This …
• 000
One Liner on IDEO
 IDEO says “This is who we are!!!”

We are a community of designers,

entrepreneurs, engineers, teachers,
researchers, and more. Our shared
values and beliefs influence the work
that we do, and the impact we hope
to achieve.
So basically IDEO is…..

• An international consultancy firm

• The company uses the design

thinking methodology to design
products, services, environments,
and digital experiences.
The “WHY” of IDEO

IDEO believes
• Everyone is creative.
• Creative organizations are more
agile.
• Complex problems are best solved
collaboratively.
• Innovation starts with people.
• Technology moves fast, human needs
change slowly.
 Case Studies that IDEO
is currently working on
A sleek, seamless Apple watch camera band
Designing the Future of Urban Farming:
Helping a Berlin startup strengthen its offer of vertical farming products and services
A Drug-Free Alternative to Chronic Pain Relief
A Digital Display to Measure Energy Use
The Next-Generation Heart Monitor
A High-Tech Kidney Delivery System
Redesigning Where We Work and Learn:
shaping our work environment
New Digital Ways to Pay
Client: COMMONWEALTH BANK OF AUSTRALIA
Faster, More Accurate Spinal Surgery
An Easier And More Comfortable Way of
Polishing Nails
 The basic values in IDEO Culture

Share and Respect

Fail often to succeed sooner