Sindhri Restaurant’s Expansion and Pricing

Group members:
NAZAR MUHAMMAD
TARIQ MAHMOOD
 AGENDA

Synopsis

Areas to be covered

Objectives to be achieved

Questions to achieve those objectives &

their answers
Synopsis

 Owner staring at the influx of traffic

 Many people enjoyed services

 Emerging high income class

 He considers to expand with its USP

 Price concern was a major factor

 Areas of the case

 Segmentation, targeting and positioning (STP)

 Pricing strategies

 Growth strategy
Objectives to be achieved

 At the conclusion of the case, learners will be able to understand

 Effective formulation and implementation of STP

 Price consideration for expansion
Questions to achieve those objective
with answers
 Who will be the target market of New Sindhri restaurant?
Middle and Upper middle class
Looking for dinning experience

 How effective is positioning of old Sindhri? How it will be aligned to new

Sindhri?
Medium price with high quality food and services

 Critically analyze the prices of Sindhri and how it will manage price conflict.
Reasonable prices, by providing enhanced quality and service