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Servqual Model

Five core components of service quality


• Reliability Parsu
• Assurance
• Tangibles
• Empathy
• Responsiveness

Six Common Attributes


• Customer service is pervasive. Fred Wiersema
• Their operations run smoothly.
• They are always looking for ways to improve.
• Customer service is the main selling point.
• They build personal relationships with customers.
• Latest technologies
The Customer Service Excellence Standards

• Customer Insight
• The culture of the organization
• Information and access
• Delivery
• Timeliness and quality of service

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