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Pest Analisys
Pest Analisys
The political arena has a huge influence upon the regulation of businesses, and the
spending power of consumers and other businesses. You must consider issues such as:
Arena: a playing field where sports events take place; the central area of an ancient
Roman amphitheater where contests and spectacles were held; especially a sand-
strewn area
PEST ANALYSIS
Economic Factors.
4. How much time do consumers have for leisure? E.g.: The long and split
working days in Spain gives us so few leisure time.
5. What are the roles of men and women within society? E.g.: Who take
finally the last decission about buy a new car? The promotion tools can't
ignore this fact.
6. How long are the population living? Are the older generations wealthy?
E.g.: Nowdays, in Sapin we have few elderlyies and they have small
pensions. The reason are two: Civil War ended 66 years ago and the
wellfare state have few years, so they have only assistential pensions.
In the next five years they'll increase and theirs pensions will be linked
with their last wages.
7. Do the population have a strong/weak opinion on green issues?