Presentation on…

The Future Trends of

Relationship Marketing in
Bangladesh
• Relationship marketing is a strategy that
emphasizes customer retention, satisfaction, and
lifetime customer value.
• Relationship marketing is a facet of customer
relationship management (CRM) that focuses on
customer loyalty and long-term customer
engagement.
• It is designed to develop strong connections
with customers by providing them with
information directly suited to their needs and
interests and by promoting open
communication.
 Emerging Techniques of
Relationship Marketing
• Limitless access
• Cockpits– intelligent transparency
• Social Media– an interconnected world
• Customer intimacy
• Apps
• IT-service from the cloud
• Competitive advantages
 New Trends Affecting
Relationship Marketing
• Influencer marketing is becoming increasingly
popular amongst the younger generation. The new
generation of shoppers does not trust brands; to
target this group “influencer” is used. “Influencers”
included YouTube, blogger, and other tastemakers of
the Internet.
• Social media is a digital reflection of today’s
consumers’ lives. They spent a massive amount of
time there. These digital networks are constantly
adjusting to evolving consumers to meet their
expectations and make them spend even more time on
social media.
 Future Trends of Relationship
Marketing
• Mobile is going to become the center of marketing
• Transparency will dictate brand-customer relationship
• The need for good content will not slow down
• User-generated content will be the new hit
• Social will become the next Internet
• Brands will own their audience
• Brands solely-focused on Millennial will go out of relevance
• Good brands will behave like product companies and not like
service companies
• Personalized, data-driven marketing will become more
refined
• Relationship Marketing would be used along
with Data Analytics and the emerging trend
of Big Data that are the future drivers for
long term profitable customer relationship.
• The emerging trend of CRM or the electronic
commerce based CRM would mean that EDI
or Electronic Data Interchange would be the
transmission mechanism through which the
CRM solutions will be implemented.