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05 Media Studies - ML & R Riptide

The document discusses analyzing the music video for "Riptide" by Vance Joy. It provides background on the artist, directors, and influences from films. It then poses questions about how the video's style relates to the song lyrics, if it references film genres, and how women are represented. The document suggests analyzing the video's intertextuality, narrative, lyrics, and influences from surrealism through the lenses of semiotics, genre theory, identity theory, and feminist theory.

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abuc2983
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822 views5 pages

05 Media Studies - ML & R Riptide

The document discusses analyzing the music video for "Riptide" by Vance Joy. It provides background on the artist, directors, and influences from films. It then poses questions about how the video's style relates to the song lyrics, if it references film genres, and how women are represented. The document suggests analyzing the video's intertextuality, narrative, lyrics, and influences from surrealism through the lenses of semiotics, genre theory, identity theory, and feminist theory.

Uploaded by

abuc2983
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Media language &

Representation
Riptide – Vance Joy
Riptide – Vance Joy
• Research
– Vance Joy

– EP, ‘God Loves You When You’re Dancing’

– Directors, Dimitri Basil & Laura Gorun

– Vance Joy, ‘Georgia’

– Luis Bunuel – Un Chien Andalou – violence and sexual desire, dream-like logic

– Wes Anderson – case study

– Production value
Riptide – Vance Joy
Questions
• Music video budgets; do they effect artistic vision style?
• Are music videos an advert for a band/artist or a demonstration o their value to the
producer/record label?
• Lyrical interpretation, does the video follow or subvert this convention?
• Does the style of the video relate to the film genre, if so why?
• Does the use of overt references to film imply a greater level of value/production that
lifts it above the music video genre?
• Does the video imply a uniqueness to the band?
• What is the purpose of the video and how is Vance Joy being marketed to
audiences?
• How are women represented in the video?
• Does it reinforce a patriarchal view or subvert the objectification of women in the
media?
• Are the images of women sexualised (scopophilia)?
Riptide – Vance Joy
• Product analysis
– Intertextuality
• Montage editing – intellectual montage (Eisenstein)

• Visual metaphors

– Narrative

– Lyrics

– Surrealist/Avant-garde

– Chorus

– Images of violence, trivialising or normalising?


Riptide – Vance Joy
• Theorists

– Semiotics, Roland Barthes

– Genre Theory, Steve Neale

– Theories of Identity, David Gauntlett

– Feminist Theory, bell hooks

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