Assignment 1

‘NO Uber / Ola ever’

customers

Team Exemplars
Ankit Aggrawal
Latika Kaushal
Rahul Kumar
Sujoy Sen Gupta
 About
Data this template
Collection & Analysis

How will you collect the data ? Nature of data? & On what topics data shall
be collected ?
• Part-time hiring of school students from
different regions of various categories of Nature : Both Quantitative & Qualitative Data
cities (Tier-I,II & III)
• Forming representative samples on the
Primary basis of income group
Do you use Ola/Uber cab service?
data • Surveying representative households
(1000 nos./city) and giving Ola/Uber
coupons as incentives
• Purchasing mail-ids from agencies and If yes, select the reasons from below (service,
giving online coupons to recipients status, transparent pricing, security,
trustworthiness in a new city)
• Research reports of various agencies for
information like If No, select the reasons from below (non-
• Smartphone penetration familiarity with app, phone unavailability, price
• Internet penetration concerns, happy with current mode of
Secondary transportation, expectations for pooling, )
data • Age group classification
• Gender proportion
• Income group classification Would you prefer Ola/Uber rickshaws? (to
• Uber/ Ola penetration address inferiority complex issues)

Analysis: Monthly family expenditure on transportation

1) Regression equation with dependent variable as (Select from multiple options)
“Whether to prefer Ola/ Uber” and independent variables like
income group, gender, family expenditure , smartphone
availability etc.
2) Mode of various explanatory variables of questionnaire No. of regular commuters in family?
 About
Sample, this template
Budget & Time line

From whom? – Sample Cities : Budget : Rs 700000

People who are not using OLA/UBER in
• Ahmedabad, Delhi, Kolkata,
Tier 1 Bangalore, Chennai, Pune
Cities
• Jaipur, Patna, Kanpur,
Bhopal, Bhubaneswar,
Tier 2 Cochin, Coimbatore,
Vadodara, Guwahati, Mysore
Cities
• Jammu, Gaya, Jaisalmer,
Sambalpur, Kalpatta,
Tier 3 Bhatinda, Puruliya, Madikeri,
Sanguem
Cities
Offline Data Collection:
5 Person per City | 25 Cities | 7 Days |
1Person Cost : Rs 400 per day + 100 Travel Cost
+ 100 Stationary = 600 Per Day
Total Cost = 600*25*5*7 = Rs 525000
Online Data Collection:
Purchase of Email Ids : Rs 5000 per City * 25 Cities
Total Cost = Rs 125000
Data Analysis :
5 People | 7 Days | 1000 per Person per Day
Total Cost = Rs 35000
Miscellaneous = Rs 15000
Time : 14 Days
Data Collection – 7 Days
Data Analysis & Report – 7 Days