SWOT ANALYSIS

S W O T
STRENGTH WEAKNESS
• 100% FDI in agrl. services • Smallholder farming
and machinery sector
• Availability of credit at • Shortage of spare
reasonable rate. parts
• Vast network of academic • Lack of awareness
and R&D institutions
including AICRPs under • Low income level
NARS for HRD, R&D and farmers.
extension.
• Availability of skilled labour
• Sales depends on
Force. monsoon
• Govt. Support for agrl.
sector.
 SWOT ANALYSIS
S W O T
OPPORTUNITIES THREATS

• Manufacturers are offering • Fragmentation and continuous

reduction of operational
more fuel-efficient products holdings.
to meet new emissions • Slow pace of R&D and
standards. commercialization.
• Commercial use other than • Inadequate infrastructure back
agriculture. up for after sales support for
• Market expansion and farming equipment.
strategic Alliances. • Migration of farmers from
agriculture to other industries.
• Low penetration of tractors.
Key Players in Indian Markets
P E S T E
 Competitive Landscape
P E S T E
 Competitive Landscape
P E S T E
 Competitive Landscape
P E S T E