WELCOME 2

D’FUTURE
WE’RE IN THE FUTURE
MASTERING TECHNO AS CA
 “Maximizing the use of inputs in order to carry out similar activities better
than ones’s competitors is a critical success factor (CSF).” (Turban et al,
2015, p 10)
THE WEAKNESS
IN ASSESSING THE ULTIMATE IMPACT OF IS TECHNOLOGY, COMPANIES
MUST ADDRESS THE FIVE QUESTIONS THAT FOLLOWS. IF THEIR ANSWER
TO ONE OR MORE OF THESE QUESTIONS IS YES, INFORMATION
TECHNOLOGY REPRESENTS A STRATEGIC RESOURCE THAT REQUIRES
ATTENTION AT THE HIGHEST LEVEL.
 Can IS technology build barriers to entry?
 Can IS technology build in switching costs?
 Can the technology change the basis of competition?
 Can IS change the balance of power in supplier relationships?
 Can IS technology generate new products?
 ARE U READY TO FACE THE
INTERNET CAPITALISM?
“Today, the largest companies in the world are Apple, Google, Amazon,
Facebook and Microsoft. [There has] been an astonishingly fast
transformation of the whole nature of capitalism,” 
(Jonathan Taplin, the founding director of the USC Annenberg Innovation Lab)