• Founders

• Mission
• Ideology
 Discovery
 Apple 1
 Moving to Cupertino
 Product Cycle
 TIM
COOK
(CEO)

KATHERINE ANGELA EDDY JEFF WILLIAMS

ADAMS AHRENDTS CUE

JONATHAN IVE PHILLIP W.

SCHILLER
 FEATURES
 Spoke and wheel hierarchy
 Function based grouping
 Product based grouping

 Advantages
 Disadvantages
  Hardware Products:
1. iPhone
2. iPad
3. Mac
4. iPod
5. Apple watch
6. Apple TV
7. Homepod
  Consumer Softwares:
1. macOS
2. iOS
3. iTunes
4. Safari
5. iLife
  Online services:
1. iTunes store
2. iOS app store
3. Mac app store
4. Apple Music
5. iCloud.
 Numero UNO
 Turn Ordinary into Beautiful
 Innovation and Design
 Selective Participation
 Brand Equity

 Competition
 Target Audience
 For the financial year 2015-
230
2016 = 882000 $
225
For the financial year 2016-
220 2017 = 842000$
215
Year on year profit = 40000
210 mn $
205
2015-2016
216-2017
Bloomberg’s (WALL STREET JOURNAL,)
 Total material cost=450$(28000 inr).
(For i phone x)
 Selling price per unit=999$-2000$(62800-1,27000
inr)

 Total advertising cost=1000$(63000 inr).

 Total good will valued=8000 million dollar’s.

ECONOMICS TIMES
 AS ON 1ST JANUARY 2018.
1 SHARE = 170$.

 AS ON 12TH JANUARY 2018.

1 SHARE = 174$.

 P/E=18.80%.(AS ON 12TH JAN’18)

 EPS=10$/SHARE (AS ON 12TH JAN’18)

(NASDAQ, NEW YORK STOCK EXCHANGE)

 1ST=AMERICA-20%
 2ND =EUROPE-20%
 3RD=CHINA-20%
 4TH=INDIA-15%
 5TH=REST OF W0RLD -25%

(WORLD TRADE ORGANISATION)

 Supporting Local Communities and empowering
workers
 Employee health and safety
 Energy Consumption
 Water Consumption
 Waste Reduction and Recycling
 Make in INDIA

 Virtual and Augmented Reality

 Homepod

 Artificial Intelligence

 Media Company
 Apple watch which detects Heart Abnormality

 It has LED lights, light-sensitive conductors and

software to monitor blood flow

 It’s an opportunity to “save a lot of lives”