Welcome to our

Presentation

1
 Prepared for

Mr. Mirza Hossain

Junior Lecturer
College of Business Administration

2
Group name: Black & White
Group Members

Name ID

Tasnim Mahzabin 18104001

Sumaiya Binte Haider

Amatullah Nadira

3
Market Demand of Coco-Cola

4
 Introduction
• Coco-cola is one of the leaders in the beverage
industry
• This presentation contain valuable information
about Coco-cola market demand.

5
 History
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and
vending machines internationally. The Coca-Cola Company claims
that the beverage is sold in more than 200 countries. It is produced
by The Coca-Cola Company in Atlanta, Georgia, and is often
referred to simply as Coke (a registered trademark of The Coca-Cola
Company in the United States since March 27, 1944). Originally
intended as a patent medicine when it was invented in the late 19th
century by John Pemberton, Coca-Cola was bought out by
businessman Asa Griggs Candler, whose marketing tactics led Coke
to its dominance of the world soft-drink market throughout the 20th
century. Although faced with accusations of perverse side-effects on
the health of consumers and monopolistic practices by its producing
company, Coca-Cola has remained a popular soft drink well into the
first decade of the 21st century.

6
 Coco-Cola in
Bangladesh
Coca-Cola is the most popular and biggest- selling
soft drink in history, as well as the best-known
product in the world. Coca cola is the oldest brand
in Bangladesh. From the last 50 years Coca cola
has been marketing its products through local
representatives of Bangladesh. It is marketed by
Abdul Monem Limited. It marketed coca cola
under the authority of the coca cola company,
USA and distributes of Coca-Cola, Sprite and
Fanta in Bangladesh.

7
 Continue..
• Coca-Cola catered to Bangladesh's market
through franchisee and contract packaging before
it opened its own plant on January 18, 2017.
Abdul Monem Ltd is still its bottler and the local
conglomerate also distributes Coca-Cola products
in some parts of the country.
• Coca-Cola, which has over 500 brands and
operates in more than 200 countries, has invested
$74 million to establish the plant in Bhaluka,
Mymensingh and developed other infrastructure.

8
 Continue..
• Coca-Cola, the second largest player in the
carbonated beverage market in Bangladesh after
PepsiCo, is a very established company in the
country. It employs more than 500 people, while
5,000 more are working with it indirectly.
• Since the launch of the bottling plant, the US soft-
drink maker has introduced four brands, including
Coke Zero and Sprite Zero, and recently launched
a spice flavored drink, locally known as jeera
pani.

9
 A delegation including Bangladesh Finance
Minister A.M.A. Muhith and U.S. Ambassador to
Bangladesh Marcia Bernicat celebrate the grand
opening of Coca-Cola’s newest plant in
Bangladesh.

10
 Product description
Diet Coke:
Diet Coke, also known as Coca-
Cola light in some markets, is
a sugar- and calorie-free soft
drink. It was first introduced in
the United States on August 9,
1982, as the first new brand
since 1886 to use the Coca-
Cola Trademark. Today, Diet
Coke/Coca-Cola light is one of
the largest and most successful
brands of The Coca-Cola
Company, available in more
than 150 markets around the
world.

11
Fanta:
A favorite in Europe since
1940s, fanta was
acquired by the
company in 1960. Fanta
distribution was
increased in the U.S. in
2001 with the turn of
four flavors: orange,
strawberry, pineapple
and grape.

12
Kinley:
Introduced in India in
August 2000, Kinley is
purified bottled water.
Kinley popular among
adults who seek a better
quality of life and
healthier lifestyle.

13
Coco-Cola Zero:
Coke Zero was Coca-
Cola's largest product
launch in 22 years and
launched in 2005,
reaching billion-dollar
status in 2007. Coca-
Cola Zero offers great
Coke taste, uplifting
refreshment and zero
sugar.

14
Sprite:
Introduced in 1960, Sprite
is the world’s leading
lemon-lime flavored
soft drink. Sprite is sold
in more than 190
countries and ranks as
the No. 4 soft drink
worldwide with a strong
appeal to young people.
15
 Continue..
Coco- Cola Life:
Coca-Cola Life is a reduced-calorie cola
sweetened with cane sugar and stevia leaf
extract.

At 60 calories per 8-oz. glass bottle, Coca-

Cola Life has 35 percent fewer calories
than other leading colas*.

Stevia, a sweetener with zero calories, is

obtained from the leaf of the stevia plant.
Together with cane sugar, stevia leaf
extract gives Coca-Cola Life its delicious,
sweet flavor.

Coca-Cola Life is the perfect refreshing

beverage to enjoy throughout summer’s
sweetest moments and pairs well with
some of your favorite seasonal dishes.
16
 Swot analysis of
Coco-cola
Strengths: Weakness:
•Company Valuation •Competition with Pepsi
•Vast Global presence •Absence in health beverages
•Largest market share •Product diversification is low
•Fantastic marketing strategies
•Customer loyalty

Opportunity: Threats:
•Diversification •Raw material sourcing
•Developing nations •Indirect competitors

17
 Marketing segmentation of
Coco-cola company in
Bangladesh :
In Bangladesh coco-cola company segment its
market by the following two steps,
• Demographic segmentation
• Operating segmentation

18
 Demographic
The coco-cola company’s demographic
segmentation are forwarding through the
following ways

Metropolitan city

Districts

Thana

19
Operating variables:
Coco-cola is a soft drink and it is not necessary for
every day life and Bangladesh is a very poor
country, most of the people are very poor for this
reason coca-cola is considered as a luxury
product, So the target consumer is the people who
are able to buy and drink it. Generally these
groups of people are middle class to the upper
class. Again coco-cola segment the consumer
considering the people interests (e.g. taste, age,
sex, health conscious etc)

20
 Suitable environment for coco-cola

• The business season of all kinds of soft drinks

is summer when the hot is every where. But
other season people choose coco-cola in any
type of occasion like any types of party or
festival.

21
 Differentiate marketing

Coco-cola company differentiate their products

on the focus of their consumer demand.
Target customer of coco-cola company:
Coco-cola Produces for the young people both for male and
female
Sprite Produces for the young people
Diet coke Produces for body conscious people, especially for
female
fanta Produces for female, children, and young people
Kenley Produces for all the people who are conscious
about their body.
22
 Product positioning
• Coco-cola company publicity of their products
to the customer as it makes them fresh and
cool and it established on the customer’s mind.
For example one of their publicity messages
is-
Cool means coco-cola

23
 Product pricing
Retail price of coco-cola in bangladesh shows in
the table which are as below-

Product name Ml/liter price

Coco-cola 250 ml Tk. 10

1 liter Tk. 30

1.5 liter Tk. 40

Can- 250 ml Tk. 15

Diet coke Can 250 ml Tk. 15

24
 Distribution
Coco-cola company’s provide a wide range of
important services to customers. They build
strong customer relationships in the
communities. Their independent dealer in
bangladesh knows so much more about the
requirements of customers in this location than
a huge corporation like coco-cola could. The
knowledge of the local market and the close
relations with customers that teir dealers
provide are worth every poisa.
25
 Continue..
Coco-cola company and its dealer work in close
harmony to find better ways to bring value to
customer. The entire system is linked by a
single worldwide computer network. Coco-
cola company managers can check to see how
many bottles in the country are waiting for
delivery.

26
 Promotion:
Coca cola spends millions of dollar for
frequently advertise products through mass
media. They choose standard banner and color
to advertise. Coca Cola makes sales
promotion, advertising, force selling, public
relations, direct marketing, etc. Sometimes
local and international games inaugurated by
the help of coca cola Bangladesh ltd.

27
Slogan of Coco-cola
Bangladesh

28
Coco-cola brand value from 2006- 2017

29
 Continue..
The graph shows the global value of Coca-Cola
brand from 2006 to 2017. In 2017, the value
amounted to 78.14 billion U.S. dollars, down
from 80.31 billion a year earlier. The Coca-
Cola Company generated 41.86 billion U.S.
dollars in revenue with its activities around the
globe in 2016. The company's largest regional
market was Europe, Middle East and Africa,
accounting for 16.8 percent of the revenue.
30
 Conclusion
Coco-cola company is one of best beverage
company in the world and its unbelievable
success come for its strong marketing process
which includes the marketing survey,
communications with the dealers, retailers, and
the customers and take positive action it arise
any kind of problems, and many more.

31
Thank You.

32