• Founded in 1992 by Mr. R. Sriram and Ms. K.

Anita along with a

group from ‘India Book House’.

• 1st Crossword store opened on 15 th Oct., 1992 at Mahalaxmi, Mumbai.

• Currently, Crossword Bookstores Ltd. is a wholly owned subsidiary

Company of Shopper's Stop Ltd.

• Spread across 12 cities with 54 stores in India.

• The Holding Company inter-alia also acts as a Master Franchisee of

the Company.
• Two big sale in a year:
• Annual Sale [ Aug-Sept.]
– Discounts/Price off, Price-pack deals,
• Back to School Offer[May-June]
– 15% off on all school bags, water bottles and other
stationary products.
– 15% off on Disney Stationery and Maped Brand
Products.
• Other Periodic Sales:
– Rock n pop festival & Children Festival
– Mother or Fathers day special
– Comic book festival
– Sale only on Musical Items
• 5% Discount for Senior Citizens on selected books.
• Membership @ Crossword
• [Book Reward Membership]
– Enables customer to earn points on purchase of
books
– Get discounts on next purchase after sufficient
collection of points.
• Exclusive offer for Standard Chartered debit &
Credit Card Holders
– 10% off on regular books
– 5% off on discounted books
• Shopping for merchandise more than 1000
– Kingfisher Voucher worth Rs. 1000
(Purchase books of worth Rs.1000/- & get 10% off
&
Purchase books of worth Rs. 3000/- & get 15% off)
• Price off
– 10% off on every Zippo lighter
– Chicken soup series flat 15% off
– 10% discounts on Parker Pens & 20% on Waterman Pens
– 20% discounts on mythological VCDs.
– Flat 15% discounts on Sanjeev Kapoors Cook books.
– Special 10% discount on:
• Kids Stationary
• Office Utilities
• Faber Castle Products
• Night angle Notebooks
• Premiums
– Eg. Tarla Dalal offer
– Buy worth Rs.350/- & above and get one book
worth Rs. 89/- free on it.
• Price Pack Deals [Banded Packs]
– Agatha Christie series: - Buy 3@ Rs. 375
– Buy 2 get 1 free offer on: All Karen Anand Coockery
Books.
– Horrible Histories series Buy 3 Get 1 absolutely free
Thank You