What is a SWOT analysis and why should you use one? A SWOT analysis guides you to identify the positives and negatives inside your organization (Strength & Weakness) and outside of it, in the external environment (Opportunity & Threat). Developing a full awareness of your situation can help with both strategic planning and decision -making.
When do you use SWOT? • Explore possibilities to problems. • Make decisions for your initiative. • Determine where change is possible. • Adjust and refine plans mid-course.
What makes a logic model effective? • Logically links activities and effects. • Is visually engaging (simple, parsimonious) yet contains the appropriate degree of detail for the purpose (not too simple or too confusing). • Provokes thought, triggers questions. • Includes forces known to influence the desired outcomes.
External Factors: Opportunities and Threats (O, T) • Future trends • The economy • Funding sources • Demographics • The physical environment • Legislation • Local, national or international events