SYNOPSIS

TITLE

Study of the effectiveness of Digital Marketing on B-Schools

in Mumbai and its impact on revenue generation.
CONCEPTUAL FRAMEWORK
Introduction to Education Industry
• Education industry is the second largest industry in India after the food
industry.
• India ranks very high in terms of the size of the network of higher education
institutions.
• The growth of the global economy has increased opportunities for countries
with good levels of education like India.
 CONCEPTUAL FRAMEWORK

Introduction to Subject (Digital Marketing)

Digital marketing is marketing that makes use of electronic devices, such as
personal computers, smartphones, cell phones, and tablets to engage with
stakeholders. Digital marketing applies technologies or platforms such as
websites, e-mail, apps and social networks.
 RATIONALE

The study aims to understand the massive contribution of Digital Marketing

for B-schools in Mumbai and to know its splendid efforts towards promotion in
practice and also to find out the impact on revenue generation by using Digital
Marketing.
 OBJECTIVE

To study and analyze the effectiveness of Digital marketing and its impact on
revenue generation with reference to B-Schools in Mumbai.
 RESEARCH METHODOLOGY
• Research Design-Exploratory Research
• Population-Management and students of B-school in Mumbai.
• Sample Size-300.
• Sampling Technique-Stratified Sampling.
• Source of Data- Primary and Secondary Data.
• Tool for Data Collection–Survey Method & Interview Method for Primary
Data.
• Tool For Data Analysis-S.P.S.S
THANK YOU