Name:

Subject/Topic: Information to Market

Analysis
•Information Required For Market
Analysis:
 In most cases, the first step in project
analysis is to estimate the potential size of
the market for the product proposed to
be manufactured and get an idea about
the market share that us likely to be
captured.
Situational analysis and specific
objectives:
It remark that the relationship
between the product and it market
should be determined situational analysis
is about gathering, information. The
project analyst may informally talk to
customer, competitors, middleman and
other in industry.
Collection of secondary information :
 Secondary information is information
that has been gathered in some other
context and is already available.
Secondary information provides the base
and the starting point for the market and
demand analysis.
Conduct of Market Survey:
 The market survey may be a census
(Population) survey. In a census survey,
the entire population is covered. The
word ‘population’is used here in a
particular sense. It refers to the totally of
all units under consideration in a specific
study.
Characteristics of Market:
 Based on the information gathered from
secondary sources and through the market
survey, the market for the product/sevices
may be discribed in terms of the following;
 Price
 Methods of distributions
 Consumer
 Supply and Competition
 Government Policy
Demand Forecasting:
 After gathering the information on
various aaspects of the market from
Primary and Secondary Sources the next
step is to estimate future demand i. e.
demad forecasting. This can be done
through qualitive methods and
quantitative methods.
Market Planning:
 Current marketing situation.
 Opportunity and issue analysis.
 Objectives.
 Marketing strategy.
 Action Programme.