1 March, 2018 Resolving Honeywell’s Misaligned Narrative

Task 11: Final Team Communication Report Presentation

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Narrative Analysis
Narrative Analysis

Summaries of Narrative Relevant

andStakeholder
StakeholderAnalysis Stakeholders
Channels and Messages
Analysis

Q&A and Conclusion

Q&A and Conclusion
Costs, ROI, and Timeline Conclusions and Q&A

Today’s Agenda
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Integrity in Success Competitive & Constructive

Company Culture
Environmentally Conscious
Safety and Security

The Four Original Narratives

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“Honeywell is building a smarter, safer, and more

sustainable world…”

Environmental Consciousness
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Local
Advocacy Communities
Groups

The Government

The Three Primary Stakeholders

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“Why do so many children in

this area suffer from asthma,
immune disorders, rare
cancers, and other health
problems?”

http://www.onondaganation.org/land-rights/the-offenders/the-honeywell-impact-on-onondaga-lake/

Local Communities
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We must
begin the process of changing and communicating
our environmental message

https://www.honeywell.com/-/media/Honeywell_com/Files/PDF/2016-Annual-Report-pdf.pdf

Changing our Message

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Honeywell representatives must be embedded

within local communities

Public Liaisons
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Public Service Announcements

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Social Media
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http://adage.com/article/campaign-trail/facebook-republicans-twitter-democrats/295643/
http://www.telegraph.co.uk/news/2017/04/28/terrorism-racism-top-list-discussed-global-issues-twitter/

Social Media
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We chose 50 communities with an average population of 150,000…

PSA Production 25,000

PSA Distribution 179,510
Social Media Team 1,000,000
Liaison Salary 3,000,000
Total Costs 4,204,510

Liaisons
https://www.helpscout.net/consumer-behavior/#four
http://news.gallup.com/poll/206705/americans-mixed-environment-shapes-business-practices.aspx

Plan Costs
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Reduced Fines

Enhanced Environmental
More Favorable
Message Through More Sales
Public Image
New Channels

Increased Stock Prices

http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is.html

Return on Investment
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Timeline
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What we have learned

Conclusion
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Narrative Analysis

Stakeholder Analysis

Recommendations

Response

Index