PERSPECTIVE

FY 2018-19
Verticals
1. Auto & Ancillary

2. FMCG (North & East)

3. Consumer Durables (North & East)

4. Infra (Roads & Highways, Cement, Logistics, Realty, Electric wires & cables, Interior décor)

5. Telecom

6. Agriculture

7. BFSI (North & East)

Potential of target verticals
(Source: Adex)
Snapshot - Auto

Total Spend in FY 2017-18 on News

Genre – Rs 373 Crore

Number of Active Clients – 68

Top 15 Spenders – Auto Vertical
Clients Zone Total Expenditure
MAHINDRA & MAHINDRA West Rs 42 Core
These 10
HYUNDAI MOTOR INDIA LTD North Rs 28 Crore
clients
MARUTI SUZUKI INDIA LTD North Rs 25 Crore
account
TVS MOTOR COMPANY South Rs 23 Crore
for 64% of
HERO MOTOCORP LTD North Rs 22 Crore
the total
TATA MOTORS LTD West Rs 21 Crore
revenue
HMSI North Rs 21 Crore on News
HONDA CARS INDIA LTD North Rs 18.7 Crore genre
RENAULT INDIA North Rs 17.9 Crore
FORD INDIA PVT LTD North Rs 16.7 Crore
BAJAJ AUTO LTD West Rs 11.5 Crore
NISSAN MOTOR CO LTD North Rs 11.4 Crore
APOLLO TYRES LTD North Rs 9.2 Crore

SKODA AUTO West Rs 8.8 Crore

VOLKSWAGEN West Rs 7.2 Crore

Auto = Zee vs Competition
Siddharth Vinayak Patankar –
Senior primetime news anchor,
financial correspondent, producer, and Chief Editor-Auto

Hormazd Sorabjee - Editor at Autocar India

Adil Jal Darukhanawala

Consulting Editor - Auto at Bennett Coleman and Co. Ltd. (Times Group)
Snapshot – FMCG
(North & East)

Total Spend (North & East) in FY 2017-

18 on News Genre – Rs 504 Crore
Top 15 Spenders – FMCG (North & East)
Clients Zone Total Expenditure
PATANJALI AYURVED LTD North Rs 170 Crore
EMAMI LIMITED East Rs 42.5 Crore
DHARAMPAL SATYAPAL
FOODS LTD North Rs 32 Crore
COCA COLA INDIA LTD North Rs 18 Crore
TORQUE PHARMA North Rs 17.8 Crore
VISHNU PACKAGING North Rs 17.4 Crore
MAHASHIYA DI HATTI
LIMITED North Rs 11.6 Crore

DOMINOS PIZZA INDIA LTD North Rs 10 Crore

K P PAN FOODS PVT LTD North Rs 8.8 Crore
GLAXO SMITHKLINE North Rs 8.12 Crore
SBS BIOTECH North Rs 7.63 Crore
MANKIND PHARMA LTD North Rs 7.3 Crore
ROHIT SURFACTANTS PVT
LTD North Rs 7.2 Crore
YUM RESTAURANTS INDIA
PVT LTD North Rs 6 Crore
Snapshot – Consumer
Durables

• Total Spend (North & East) on News

Genre – Rs 183 Crore
Top 15 Spenders – Consumer Durables
Clients Zone Total Expenditure
HAVELLS INDIA LTD North 21.8 Crore
HEWLETT PACKARD INDIA LTD North 12.5 Crore
SAMSUNG INDIA ELECTRONICS LTD North 12.37 Crore
LG ELECTRONICS INDIA LTD North 10.5 Crore
ORIENT ELECTRIC North 9.87 Crore
PANASONIC INDIA PVT LTD North 8.4 Crore
KENT RO SYSTEM LTD North 8.30 Crore
SONY INDIA LTD North 7.75 Crore
VOLTAS LIMITED North 6 Crore
SURYA ROSHNI LTD North 5.83 Crore
PHILIPS ELECTRONICS INDIA LTD North 5.36 Crore
LUMINOUS WATER TECHNOLOGIES PVT LTD North 4.67 Crore
KEI INDUSTRIES North 4.37 Crore
SU-KAM POWER SYSTEMS LTD North 4 Crore
LUMINOUS ELECTRONICS North 3.8 Crore
Snapshot - Infra
Total Spend in FY 2017-18 on News
Genre – Rs 297 Crore
Top 15 Spenders – Infra
Clients Zone total Expenditure
KANSAI NEROLAC PAINTS LTD West 38 Crore
SHREE CEMENT West 29.7 Crore
ASIAN PAINTS (I) LTD West 28.8 Crore
BERGER PAINTS West 19.6 Crore
JK CEMENT LTD North 15 Crore
ULTRATECH CEMENT LTD West 12.3 Crore
PIDILITE INDUSTRIES West 12.2 Crore
HITACHI LTD North 8 Crore
AMBUJA CEMENTS LTD West 7.4 Crore
INDIGO PAINTS PVT LTD North 6.53 Crore
CENTURY TEXTILE&INDUSTRIES LTD East 5.7 Crore
GRASIM INDUSTRIES LTD West 5.37 Crore
JK LAKSHMI CEMENT North 4.85 Crore
JAQUAR & COMPANY LTD North 4.67 Crore
EMAMI CEMENT LTD East 4.6 Crore
KOHLER INDIA CORP PVT LTD North 4.5 Crore
Snapshot – BFSI (North & East)

• Total Spend in FY 2017-18 on News Genre – Rs 56 Crore

Top 10 Spenders – BFSI
Clients Zone Total Expenditure
PNB HOUSING FINANCE North 9.6 Crore
SAHARA INDIA LIFE INSURANCE CO North 5.67 Crore
MAX LIFE INSURANCE CO LTD North 5.6 Crore
INDUSIND BANK North 3.81 Crore
MUTHOOT FINANCIAL ENTERPRISES North 3.75 Crore
BANDHAN BANK East 3.73 Crore
PUNJAB NATIONAL BANK North 2.88 Crore
AIRTEL PAYMENTS BANK LTD North 2.73 Crore
APOLLO MUNICH HEALTH INSURANCE North 1.6 Crore
MAX BUPA HEALTH INSURANCE North 1.4 Crore
Snapshot - Agriculture

• Total Spend in FY 2017-18 on News Genre – Rs 8.7 Crore

Top 10 Spenders – Agriculture

Clients Zone Total Expenditure

TATA HITACHI South 1.4 Crore
FMC INDIA PVT LTD 1.2 Crore
INSECTICIDES (INDIA) LTD North 1.2 Crore
DHANUKA AGRITECH LTD North 1.2 Crore
DUPONT North .55 Crore
ADAMA INDIA PVT LTD .50 Crore
INDIAN FARMERS FERTI COOP LTD .48 Crore
JAI SHREE RASAYAN UDYOG .44 Crore
KHAITAN CHEMICALS & FERTILISER .40 Crore
UNITED PHOSPHORUS LTD West .40 Crore
Summary– Verticals
Top 10 Clients' Revenue from the category
Vertical
(in Cr)
FMCG 333 (170 Cr Patanjali)
Auto 234
Consumer Durables 188
Inra 177
BFSI 37
Agriculture 9
Big Misses to Competition
CHANNELS PROPERTY CLIENTS DEALS SIGNED
REPUBLIC BEHTAR INDIA DHFCL PRAMERICA 3 Cr
CNN NEWS18 JAL DAAN AQUAGUARD 3.87 Cr
TIMES GROUP/INDIA
MULTIPLE PROPERTIES RAVIN INFRA 5 Cr
TODAY/ABP
NDTV BANEGA SWACCH INDIA DETTOL 3.5 Cr
CELEBRATING THE SPIRIT
NDTV ROYAL STAG .55 Cr
OF MOVIE-MAKING
EMERGING BUSINESS
ZEE BUSINESS INDIAMART 1 Cr
FORUM
CNBC TV18 + AWAAZ UNION BUDGET IRB INFRA 3 Cr
NDTV KUSHALTA KE KADAM USHA INTERNATIONAL 3 Cr
TIMES GROUP ROAD SAFETY MARUTI 5 Cr
TIMES GROUP WALKATHON MAX BUPA 2 Cr
CNBC TV18 EYE ON INDIA EY .40 Cr
THE QUEST FOR
CNBC TV18 PNB HOUSING .25-.35 Cr
EXCELLENCE
BIG PROJECTS TO WORK ON IN FY18-19
PROJECT MONTH Potential Clients
Mediatek, Corning,
Huawei, Qualcomm, Lets
Mobiles & Gadgets Sept/Oct Track
Total, Exxon mobil, Apollo
Auto Awards Dec/Jan tyres, Shell,
Apollo tyres, Wheels
CV Awards Dec/Jan India, WABCO, Castrol

Safe to Work Aug Uber, Ola, Meru

Mahindra, Force motors,

Safe to School July SML, Ashok Leyland

Drivers of New India Q2

UPL, TAFE, Mahindra,
Dangal King/Kisaan Yatra Q3 New Holland
Deals closed for FY 18-19
• Worldwide Achievers – Rs 16 Lakh
• Pansari Industries – Rs 5 Lakh
Deals on Verge of closure for FY 18-19
• Verisign – Rs 80 Lakh
• Castrol – Rs 100 Lakh
• Nestle – Rs 150 Lakh
Proposals already submitted to clients
• Huawei –- Rs 25 Lakh
• Hyundai – Road to Safety - Rs 35 Lakh
• Uber – Safe to Work – Rs
• Let’s track – Mobiles & Gadgets Awards - Rs 13 Lakh
• ABC – Rs 20 Lakh
• Adroit Financial – Rs 25 Lakh
• Castrol – 1.5
• Mahindra Agri - DANGAL – 40 LACS
• Mahindra - Safe To School– 1.2
Executive Wise Targets
Octobe Januar Februa
Gaurav April May June July August Sept H1 Nov Dec March H2
r y ry Total
Phasing 7.0% 7.0% 5.0% Q1 6.5% 7.5% 7% Q2 9% 8% 10% Q3 13% 11% 9% Q4
Zee Business
Amitesh 0.32 0.32 0.23 0.88 0.30 0.35 0.32 0.97 1.86 0.42 0.37 0.46 1.25 0.60 0.51 0.42 1.53 2.78 4.64
Vivek 0.19 0.19 0.14 0.53 0.18 0.21 0.19 0.58 1.11 0.25 0.22 0.28 0.75 0.36 0.31 0.25 0.92 1.67 2.78
Amrita 0.13 0.13 0.09 0.35 0.12 0.14 0.13 0.39 0.74 0.17 0.15 0.19 0.50 0.24 0.20 0.17 0.61 1.11 1.86
Zee News
Amitesh 0.20 0.20 0.14 0.55 0.19 0.22 0.20 0.61 1.16 0.26 0.23 0.29 0.78 0.38 0.32 0.26 0.95 1.73 2.89
Vivek 0.08 0.08 0.06 0.22 0.08 0.09 0.08 0.24 0.46 0.10 0.09 0.12 0.31 0.15 0.13 0.10 0.38 0.69 1.16
Amrita 0.12 0.12 0.09 0.33 0.11 0.13 0.12 0.36 0.69 0.16 0.14 0.17 0.47 0.23 0.19 0.16 0.57 1.04 1.73
WION
Amitesh 0.09 0.09 0.06 0.23 0.08 0.09 0.09 0.26 0.49 0.11 0.10 0.12 0.33 0.16 0.13 0.11 0.40 0.74 1.23
Vivek 0.05 0.05 0.03 0.13 0.04 0.05 0.05 0.14 0.27 0.06 0.05 0.07 0.18 0.09 0.07 0.06 0.22 0.40 0.67
Amrita 0.04 0.04 0.03 0.10 0.04 0.04 0.04 0.12 0.22 0.05 0.04 0.06 0.15 0.07 0.06 0.05 0.18 0.33 0.55
Total Innovation
0.61 0.61 0.44 1.66 0.57 0.66 0.61 1.84 3.50 0.79 0.70 0.88 2.36 1.14 0.96 0.79 2.89 5.25
Target 8.75
Q1 Projections - April’18
Revenue
Account Expected (in
Client Manager lakh) Month Property Channel

Worldwide achievers Vivek 5.2 April AFP ZB

April
Mahindra Amrita 2 Balance promos ZN
Almondz Board of April
California Vivek 10 AFP ZN + LF

April Mobiles & Gadget

Huawei Vivek 7 Integration ZB
April
Castrol Amrita 16 AFP ZN
April
Adani/Essar Amrita 10 Bharat Calling ZB
April
Hyundai Vivek 10 Road Safety Week ZB
SMT Amrita 5 April AFP ZB
Total 65.2
Q1 Projections - May’18
Revenue
Account Expected (in
Client Manager lakh) Month Property Channel

Worldwide achievers Vivek 5.2 May AFP ZB

Verisign Vivek 10 May SME Express - Digital ZB

Almondz Board of May
California Vivek 10 AFP ZN + LF

Castrol Amrita 20 May AFP ZN

PayTM/Mobiquick/Dilip
buildcon/DHL Vivek/Amrita 25 May India Ahead ZN/ZB

Adroit Financial Vivek 5 May Integrations ZB

Empowering India Vivek 4 May AFP ZB

Pansari Vivek 5 May DDS ZB
Total 84.2
Q1 Projections - June’18
Revenue
Account Expected (in
Client Manager lakh) Month Property Channel

Worldwide achievers Vivek 5.2 June AFP ZB

Verisign Vivek 25 June SME Express - Digital ZB

Castrol Amrita 20 June AFP ZN

PayTM/Mobiquick/Dilip
buildcon/DHL Vivek/ 25 June India Ahead ZN/ZB

Adroit Financial Vivek 10 June Integrations ZB

June

Empowering India Vivek 4 June AFP ZB

Force Motors Vivek 4.28 June DDS3 ZB
Total 93.2
Support required
• To build a new Auto team at Editorial front or strengthen
the existing person with team members with a target of
doing at least 2 big properties with OEMs on Zee Media.
Further suggesting that we should take Auto Editorial
team under Innovation Studio to work in line with us.

• To work on our Network Strength led by ZEE NEWS. Zee

News Editorial team should take up any of one Social
cause like Healthy India, Clean India, Digital India, Beti
Padao, Connecting India (Roads connecting Bharat with
India etc) and build a sustainable plan on the channel. All
the Anchors and Editor-in-Chief should have buy in to
execute the same and integrate within content with
doable integrations of Clients.
Thank You
LY vs TY
2014-15 (Lakh) 2015-16 (Lakh) 2016-17 (Lakh) 2017-18 (Lakh)
Elements Grand Total Grand Total Grand Total Grand Total
Custom Content 612 562 383 534.94

2014-15 222 India Yamaha

82 India Mart
50 Others
612 354 57.80%

2015-16 240 Wave Group

82 India Mart
35 IEEMA
562 357 63.52%

2016-17 95 India Mart

40 RK Global
383 135 35.2%

2017-18 (YTD) 0