Company Name ALKON

Submit to-Prof.K.S.Prasad
16M03
About..
• ALKON PLASTIC was established in 1983 and with more than 30 years
of experience.

The company is equipped with the most modern Indian and Imported
Machines for the manufacture of high quality Injection Moulded
Material Handling Bins, Storage Boxes, Bin Shelving Systems, ESD Safe
Products, Office Filing / Storage Systems and state of the art CNC
machines to manufacture Metal Shelving Systems, Slotted Angles, Floor
Gratings etc.
 PESTEL Analysis
• Political & Legal
• Stability of government
• Conducive Environment for business
• International trade regulations & restrictions
• Economic
• Interest rates and monetary policies
• Per capita disposable income
• Inflation rate
• Social
• Demographics of population
• Labor of social mobility
• Life cycle, education, fashion
• Technology
• New inventions and development
• Rate of technology transfer
• Environment
• Environmental regulations and protection
• Low pollution as per the norms of the country
 GE Model

High Medium Low

GROW GROW HOLD

Material Handling bins Panda Shelving system
23% sales 15-20% Visipro Rack Protector

GROW HOLD HARVEST

Office Filing Systems ESD Safe Products

HOLD HARVEST HARVEST

Galvanized Steel Floor Gratings

Generic alternative strategy for the organization

1)cost focus

2)Differentiation

3)Cost leadership

Differentiation strategy aims to offer products to consumer with high quality

to capture market.
THANK YOU