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    Ken
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    This document describes the impact of several incidents on Malaysia Airlines (MAS). It notes that before the disappearance of MH370 in 2014, MAS struggled with issues like the Asian Financial Crisis and rising costs. After MH370, ticket sales declined sharply and MAS had to compensate victims' families, with customers switching to competitors. The downing of MH17 made things worse, with even lower bookings, 500 resignations as trust in MAS fell, and over 6,000 job cuts that hurt employee morale.

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    MAS

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    Mas

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    This document describes the impact of several incidents on Malaysia Airlines (MAS). It notes that before the disappearance of MH370 in 2014, MAS struggled with issues like the Asian Financial Crisis and rising costs. After MH370, ticket sales declined sharply and MAS had to compensate victims' families, with customers switching to competitors. The downing of MH17 made things worse, with even lower bookings, 500 resignations as trust in MAS fell, and over 6,000 job cuts that hurt employee morale.

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    © All Rights Reserved
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    3 views4 pages

    Case Descrption

    Uploaded by

    Ken
    This document describes the impact of several incidents on Malaysia Airlines (MAS). It notes that before the disappearance of MH370 in 2014, MAS struggled with issues like the Asian Financial Crisis and rising costs. After MH370, ticket sales declined sharply and MAS had to compensate victims' families, with customers switching to competitors. The downing of MH17 made things worse, with even lower bookings, 500 resignations as trust in MAS fell, and over 6,000 job cuts that hurt employee morale.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 4

    CASE DESCRPTION

    Before MH370 After MH 370 After MH 17


    incident incident incident
    Before MH 370 Incident

     In the year 1997, MAS had to deal with the Asian Financial Crisis

     Unable to make profit due to internal matter. Such matters include


    increasing costs on staff, higher handling and landing fees for these
    losses.

     In the year 2011, MAS was again linked to internal matter such as
    mismanagement and higher fuel price.
    After MH 370 Incident

     MAS ticket sales reduced dramatically.

     MAS had to compensate money to the families of the victims.

     Customers start choosing competitor airlines over MAS


    After MH 17 Incident

     Ticket bookings declined even more than the MH 370 incident

     Around 500 employees resigned.

     Customer start to doubt MAS whether the airlines could be trusted or


    not.

     MAS had to cut back around 6000 or more jobs, which makes the
    employees loose hope in the airlines.

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