Self Test Questions 1

In the case of indirect exporting,

a. markets are reached through intermediaries

in the foreign market.
b. markets are reached through intermediaries in the
exporters’ home market.
c. licensing agreements are arranged with other companies.
d. marketing operations are set up overseas.
Self Test Questions 2
Executives at My Way/Highway company have traditionally
focused exclusively on the domestic market. As a first step
toward "going global" that entails minimal risk, the company
should consider:

a) joint ventures
b) licensing
c) 100 percent ownership
d) exporting
Self Test Questions 3
Which of the following is a market entry strategy
that represents, in essence, the transfer of technology to
a target market:

a) joint ventures
b) licensing
c) ownership
d) exporting
Self Test Questions 4
Companies such as Coca-Cola and Disney have
enjoyed substantial revenue growth by making
their well-known trademarks available to apparel producers via:

a) joint ventures
b) licensing
c) 100% ownership
d) exporting
Self Test Questions 5
As a general rule, the Chinese government allows foreign
companies to participate in its market only if those companies
agree to establish operations with local Chinese enterprises.
Which market entry mode would be the appropriate choice
under these circumstances:

a) acquisition
b) licensing
c) joint venture
d) exporting
Self Test Questions 6

Which of the following approaches does Nike use to supply

world markets with its athletic shoes:

a) investment
b) contract manufacturing
c) joint ventures
d) strategic alliances