The Phases of The VE Workshop

t y No
t ivi
ea Yes

Eva
C r
Information Function Implementation

lu
Value Decision

atio
Analysis Circle Follow up

n
Development

Presentation

VE Job Plan
Creativity Cycle

100

ty Improve
By training
i
ativ

50
Cre

0
0 2 4 6 8 ………………….
Age, Years
Creativity in VE

Brainstorming Method

 Create as many ideas as possible

 Quantity not quality( at this stage )

 Absolutely no judgments or discussion

 Go Wild !!
 Challenge every thing (…. Even your standards )
Value Engineering

Have you heard these lately ….

That’s impossible !
We don’t things that way !
We tried something like that before, and it didn’t work !
We would be laughed at !
It’s against our !
Please, be serious !
It can’t be done !
It’s my job !
We’re different !
I know that boss won’t like it !
We have been do it successfully for that last 15 years, why
change!
Resistance to Change

THE TELEPHONE
The following editorial appeared in a Boston newspaper toward the end of the
19th century“ A man about 46 years of age, giving the name of Joshua
Coppersmith, has been arrested in New York for attempting to extort funds from
ignorant and superstitious people by exhibiting a device which he says will
convey the human voice and distance over metallic wires, so that it will be heart
to the listener at the other end. He calls the instrument a ‘Telephone’ , which is
obviously intended to imitate the word ‘Telegraph’ and win the confidence of
those who know of the success of telegraph without understanding the principles
on which it is based. Well informed people know that

it is impossible to transmit a human voice

over a metallic wire”.
Resistance to Change

THE TELEPHONE
"This 'telephone' has too many errors to be
seriously considered as a means of
communication. The device is inherently of
no value to us.“

Obviously intended to imitate the ‘Telegraph’

Western Union internal memo, 1876.

Resistance to Change
At the beginning of the 20 century, The President of
the US Patent office who was called, then, the steward
of innovation wrote a letter to the US Congress stating

“ Every thing that can be invented… has

been invented ”
and requested that the Patent office be dismantled and
be assigned to a different job.
Resistance to Change

“ Computers in the future may weigh no

more than 1.5 tons "

Popular Mechanics, forecasting the relentless march of science,

1949
Resistance to Change

"I think there is a world market for maybe

five computers."

Thomas Watson, chairman of IBM, 1943

"There is no reason anyone would want a

computer in their home."

Ken Olson, president, chairman and founder of Digital Equipment

Corp., 1977
Resistance to Change

"Heavier-than-air flying machines are

impossible "

Lord Kelvin, president, Royal Society, 1895.

"Airplanes are interesting toys but of no

military value."
Marechal Ferdinand Foch, Professor of Strategy, Ecole
Superieure de Guerre.
Resistance to Change

"Drill for oil? ..You mean drill into the

ground to try and find oil? You're crazy."

Drillers who Edwin L. Drake tried to enlist to his project to drill

for oil in 1859.
Resistance to Change

"640K ought to be enough for

anybody."

Bill Gates, 1981

Resistance to Change

“ He is Crazy “

Comments to Mr. Gargawi about his ideas of

Dubai Shopping Festival & The Internet City

B
1998 Revenue = Dhs 17 illions
The highest hotel occupancy rate in the world
Quiz

Connect all 9 dots with only 4 straight continuous lines

Answer … get out of the usual or the conventional method

Message … Get out of the square …

Quiz

Connect all 9 dots with only 5 straight continuous lines

Answer … get out of the usual or the conventional method

Message … Get out of the square …

Answer

Answer … get out of the usual or the conventional method

Message … Get out of the square …

Answer … get out of the usual or the conventional method

Message … Get out of the square …

Definition

Creativity is

Seeing the same thing as everyone else but

thinking of something different

90% of science is imagination

Einstein

Creativity is 99% perspiration and 1% inspiration

Edison
Creativity is effected by

 Physical Health

 Diet

 Drugs

 Sleep and rest

 Natural light

 Mental Attitude
Creativity Obstacles

 Fear of criticism

 Lack of confidence

 State of mind …negative attitude

 Too hectic environment

 Demand quick result

 Rigid rules

 Stress, Routines, Beliefs, ego, self criticism

Creativity Myths

 Only smart people are creative.

 Creativity Happens suddenly

 Creativity is limited to type or race ...

Perceptual Blocks

 Seeing what you expect to see.

 Difficulty in Isolating the problem

 Inability to see the problem from various viewpoints

 Saturation

 Failure to utilize all sensory inputs

Emotional Blocks

 Fear of taking a risk

 Chaos

 Judging while generating ideas

 Inability to incubate

 Lack of challenge

 Reality & fantasy

Cultural Blocks

 Fantasy is a waste of time

 Fun is for children

 No humor in problem solving, … it is serious matter

 Tradition is more important than change

 Any problem can be solved by scientific thinking

 Whole brain thinking

Environmental Blocks

 Lack of corporation and trust among colleagues

 Autocrat boss

 Distraction

 Lack of support to bring ideas to action

Intellectual Blocks

 Solving using inappropriate language

 Inflexible thinking

 Lack of information

 Lack of communication skills

Why not ask questions?

 How do people sleep ?

 If mirrors makes letters backwards, why don’t they

make them appear upside down ?

How to enhance Creativity

 Create as many ideas as possible

 Quantity not quality( at this stage )

 Absolutely no judgments or discussion

 Go Wild !!
 Challenge every thing (…. Even your Standards )
Phrases and Gestures

Killer Phrases
Creative Phrases

Non-Verbal Killer Gestures

Non-Verbal Creative Gestures
Have you heard these lately ?

That’s impossible !
We don’t do things that way !
We tried something like that before, and it didn’t work !
We would be laughed at !
It’s against our !
Please, be serious !
It can’t be done !
 It’s my job !
We’re different !
 I know that boss won’t like it !
We have been do it for that last 15 years, why change!
Value Engineering aims to :-

Making creativity and changes on purpose

rather than let it happen spontaneously
Creativity Cycle

100

ty Improve
By training
i
ativ

50
Cre

0
0 2 4 6 8 ………………….
Age, Years
Left brain-Right brain exercise
Look at the chart and say the COLOUR not the word
Yellow Blue Orange
Black Red Green
Purple Yellow Red
Orange Green Black
Blue Red Purple
Green Blue Orange
Left – Right conflict
Your right brain tries to say the color, but
Your left brain insists on reading the word
Creativity in VE

 Create as many ideas as possible

 Quantity not quality( at this stage )

 Absolutely no judgments or discussion

 Go Wild !!
 Challenge every thing (…. Even your standards )