Segmentation, Targeting and

Positioning
Segment: Air travellers who prefer comfort over economy

Target Group: Corporate & Upper Middle Class

Positioning: Jet Airways is a premium airline based out

of India serving domestic and international sectors.
Segment: Indian International Travelers

Target Group: Corporate & Upper Middle Class

Positioning: Air India offers premium airline travel from

India to other global destinations
Segment: Cost Conscious Passengers

Target Group: Middle class & Lower middle class

Positioning: SpiceJet offers low cost tickets with no frills.