of any organization, good, idea or service by an identified sponsor. Nature of Advertising • Paid form • Non personal presentation • Organization, good, idea or service • Identified sponsor Scope of advertising WHO DO ADVERTISE • Producers – To consumers – Trade advertising – Potential employees – Public relations – Business advertising • Retailers and wholesalers • Govt., social institutions and groups • Individuals Scope of adv. What can be advertised • Goods • Services • Events • Experiences • Personalities • Place • Organizations • Properties • Information • Ideas and concepts Trade Advertising Public Service Advertising Ad by Govt. Institution Ad by Govt. Institution Ad by Govt. Institution Ad by Retailer Ad by Individual Ad for potential employees Product ad Service ad Service ad Event ad Place ad Property ad Experience ad Idea ad