INTRODUCTION TO

SHELL
• Shell Oil Company is the United States-based
subsidiary of Royal Dutch Shell of Anglo-Dutch origin.

• It is amongst the largest “oil major” multinationals in

the world.
• It is global group based on energy and petrochemicals.

• Its headquarters are located in Houston, Texas, United

States and the headquarters of Royal Dutch Shell are located
in Hague, Netherlands
WHAT IS SHELL?
• Shell has over 104000
employees.

•Shell explores both

independently and in joint
ventures with other subsidiaries
of Royal Dutch Shell.

•It produces 3.1 million barrels of

gas and oil everyday.

• They sell about 22.6 million

tons of equity LNG in a year.
 HISTORY
 Shell initially was a transport and trading company.

 In 1903, Shell joined hands with Royal Dutch Petroleum to

protect themselves against the dominance of Standard Oil and
fully merged in 1907.

 Shell changed its logo to the scallop shell (or pectin) which is
used today.

By the end of 1920s, Shell was the world’s leading oil company
producing 11% of the world’s crude oil.
 In 1947, Shell drilled the first commercially viable offshore oil well
in the Gulf of Mexico. By 1955, Shell had 300 wells.

In 1950s, it also pioneered in the development of new fuel products

including jet fuel and high octane, unleaded gasoline for automobiles,
etc.

In 1958, Shell began production in Nigeria.

The shell oil company became a prominent name in the oil industry in
1980s.

 Now, the Shell Oil Company is a 50/50 partner with the Saudi
Arabian government-owned oil company Saudi Aramco.
DEPARTMENTALIZATION
1. Exploration and production

2. Gas and power

3. Refining and Marketing

4. Chemicals

5. Trading and shipping

 BUSINESS OPERATIONS
• Business Strategy: More upstream, Profitable Downstream.

• Upstream: explores for and extracts crude oil and natural gas by
implementing new innovative ideas.

• Downstream: refines, supplies, trades and ships crude

worldwide, manufactures and markets a range of products, and
produces petrochemicals for industrial customers and creates
profit from existing business.

• Projects and Technology: manages the delivery of Shell’s

major projects and drives the research and innovation to create
technology solutions and leverages strong portfolio.
Stones- Gulf of Mexico

Qatargas 4

Perdido

Pearl GTL

Prelude FLNG
 Competitors
• ONGC 1. Chevron Corporation
2. Exxon Mobil
• BG Group 3. BP
4. Total
• Ferrari 5. ConocoPhillips
 PRODUCT LINE
Shell offers two product lines namely, fuel and lubricants:
Fuel:
Shell offers a wide range of fuel, These are:
 Hi-Octane
 Super Unleaded
 Super
 Hi-speed Diesel
 CNG

Lubricants:
The various lubricants offered by Shell are:
 Rimula C
 Rimula D
 Rimula X
 Helix Plus
 Helix Super
 Helix Standard
 Shell Helix(CNG)
 SWOT Analysis
Strengths
1. Biggest name in the field of
energy.
2. Strong brand equity being the 2nd
largest energy company.
3. High financial growth
4. Latest technology
5. Co-branding with Ferrari
6. Research into biofuels, solar
power, wind power and energy from
hydrogen
Weaknesses
1. Over statement of oil
reserves controversy.
2. Ambiguous corporate
communications affected
marketing.
3. Human Rights and
environmental issues degraded
image.
4. Shell has a strong presence
in Nigeria, but this area is
politically volatile so the
company may be forced to
withdraw anytime.
 Opportunities
1. Acquisitions by buying out
competition.
2. Increasing demand for fuel.
3. New oil and gas reserves are still
being found, and there is the
potential to discover more.
4. Shell has moved into areas rich in
reserves which were previously too
risky to operate in, for example Iraq.
Threats
1. Government regulations.
2. High Competition
3. Environmental laws.
4. Fuel prices in recent months
have been falling sharply, reducing
potential profit.
5. The economic downturn has led
to a decrease in demand for fossil
fuels
 VISION STATEMENT
Deliver these energy resources profitably and in environmentally and
socially responsible ways.

A high standard of performance, a strong and growing long-term

position in the competitive environments in which they operate.

work closely with the customers, partners and policymakers to

advance a more efficient and sustainable use of energy and natural
resources.

The strategy seeks to reinforce the position as a leader in the oil and
gas industry, while helping to meet global energy demand in a
responsible way. Safety and environmental and social responsibility
are at the heart of their activities.
THANK
YOU