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Present Scenario of Indian Tourism Industry

 PRESENT SCENARIO Name of Institution

'Indian Tourism Industry Forecast (2007-2011)”

Different parameters of tourism Industry

Inbound tourism,
Outbound tourism,
Expenditure by inbound tourists,
Medical tourism in India.
 Key Findings Name of Institution

In India, Inbound tourist expenditure per head is third highest

in the world and even more than global average tourist spending.
Indian outbound tourist flow is expected to increase at a CAGR
of 12.79% over the five-year period spanning 2007-2011.

India has been promoting its healthcare tourism by providing

the visitors with private healthcare facilities. It is expected that the
number of tourists visiting India for the purpose of medical
treatment will reach one Million by 2012, representing a CAGR of
28.09% from 2007.

Tourist influx to India is expected to increase at a CAGR of

22.65% between 2007 and 2011.
- India’s share in global tourism is expected to reach 1.5% by
2010.
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PRESENT SCENARIO:
ECONOMIC IMPACT
Name of Institution
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PRESENT SCENARIO:
REAL GROWTH
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 India v/s Asia Name of Institution

Despite the burgeoning share of the Asian market, India’s total share
in world tourist arrivals, however, remains a modest 0.8%, even though
international arrivals to India have seen somewhat of a dramatic
turnaround since 2002, when a temporary declining trend was reversed
aggressively.

Government of India’s “Incredible India” campaign –

Whether measured by the yardstick of its vast tourism resources, or

its emerging economic importance, India’s low share of tourism
receipts and arrivals could be termed below potential.
 Competitiveness Ranking of Nations on Factors affecting Tourism
Name of Institution

Source: World Economic Forum, World T&T Competitiveness Report, 2007, Geneva
 More Facts… Name of Institution

• India has key strengths, linked mainly to cultural endowments. For instance India
ranks 7th in terms of number of World Heritage sites. The country also benefits from
excellent price competitiveness, and ranks 6th overall in this category. Low ticket
taxes and airport charges as well as low prices (mostly for manufactured goods and
not so much for the service industry in the premium range) in the economy as a
whole contribute to India’s price competitiveness.

• It is imperative to point out that India has the advantage of a strong domestic tourism
base which was in excess of 200 million tourists in 2006. This base is likely to grow
on the back of a rapidly rising middle class with increased incomes and awareness
levels and is not greatly affected by the Competitiveness ranking which is primarily a
comparison with other countries.

• Hence despite low rankings on the Competitiveness scale, it emerges that India can
leverage its higher rankings in certain categories to exploit its tourism potential over
the next decade with appropriate planning and sensitivity towards the environment.
Also, certain states such as Gujarat have a natural advantage due to their historical,
cultural and natural endowments which could be appropriately targeted for better
tourism flows