by Robert S.

Kaplan
Team No. 2

Almas Sahid D.
Esti Y. Rahmasari
Laurensius Aditya J. W.
Mutqinah Hanifah
Ridzki D. P.
 Main Problems

 DAP hadn’t introduced new products to the market
over the last 3 years.
 DAP had dropped from the 2nd position to the 4th
position in the industry.
 DAP’s distribution division didn’t have the
infrastructure needed to build a network of
wholesales and first class distributors.
 Lacks of marketing effort.
Strategy Mapping

 Learning & Growth

 Train employees to have a better cooperation from
each divisions.
 Learn new technologies and tools.
 Internal

 Better supplier management, manufacturing, and
product delivery.
 Investing in process improvements and new
upgraded equipment.
 Creating strong distribution process.
 Improving supplier relationships.
 Aligning the organization through new technologies.
 Customer

 Providing creative, new, and improved products.
 Understanding the need of customers.
 Increasing customer relationships.
 Financial

 Improve Return on Capital Employed.
 Increasing topline revenues by 50% through
innovation and customer relationship.
 90% assets utilization on an upgraded asset base.
 Lowest cost operations.
 Regain high quality position.