Five Different Companies Business Level Strategy

COCA COLA

• Coca-Cola Company is the largest manufacturer, distributor and

marketer of nonalcoholic beverage concentrates and syrups in the
world. Finished beverage products bearing our trademarks, sold in the
United States since 1886, are
now sold in more than 200 countries and include the leading soft drink
products in most of these countries. The Coca-Cola Company (Coca-
Cola) manufactures, distributes and markets non-alcoholic beverage
concentrates and syrups, including fountain syrups, in the world. It
manufactures and sells non-alcoholic beverages, primarily carbonated
soft drinks and a variety of non-carbonated beverages. It is operating in
North America, Africa, East, South Asia and Pacific Rim, Europe, Latin
America and North Asia, Eurasia and Middle East. Finished beverage
products bearing its trademarks are sold in more than 200 countries
worldwide.
The coca cola company follows differentiation strategy. Coca cola
spends enormous amounts of money in advertising to differentiate and
create a unique image for their products. It provides different products
to the customers and has been very much successful in gaining a
leading position among the competitors.
 AMRETECK
• Amreteck ® Group (AG) is a pharmaceuticals
service company specializes in arranging
investment funds/investors and supports
mergers for the pharmaceutical companies in
USA & South Asian countries. AG also helps
pharmaceutical companies to export its products
in Least Developed Countries (LDC) including
finding local distributors and complete products
registration process.
AG has signed an agreement with one of the
well-known Pharmacy Company in Bangladesh
to export its products to the LDC countries and
arranging investment funds for its proposed
second manufacturing plant in Gazipur,
Bangladesh. It is involved with local Bangladeshi
pharmaceutical companies to reap the benefit of
low cost business environment in Bangladesh.
AG is following this low cost strategy to search
for new ways in reducing production cost,
developing new products that can be
manufactured more cheaply and marketing
managers to find ways to lower the costs of
attracting customers.
• Toyota Motor Corporation primarily conducts business in the
automotive industry. Toyota also conducts business in the finance
and other industries. Its business segments are automotive
operations, financial services operations and all other operations. Its
automotive operations include the design, manufacture, assembly
and sale of passenger cars, recreational and sport utility vehicles,
minivans and trucks and related parts and accessories. Toyota
pursues a combined cost leadership and differentiation strategy that
is economies of scopes are relevant. A dual focus on both cost
leadership and differentiation is often required across the various
segments of the value chain. Toyota’s production system is
reportedly the most efficient in the world. This efficiency gives
Toyota a low cost strategy in the global car industry. At the same
time Toyota has differentiated its cars from those of rivals on the
basis of superior design and quality. This superiority allows the
company to charge a premium price for many of its popular models.
Thus Toyota seems to be simultaneously pursuing both a low cost
and a differentiated business level strategy, which is called stuck in
the middle.
 NESTLE
• Nestlé with headquarters in Vevey, Switzerland was
founded in 1866 by Henri Nestlé and is today the
world's biggest food and beverage company. We employ
around 250,000 people and have factories or operations
in almost every country in the world. The Company’s
strategies are guided by several fundamental principles.
Nestlé's existing products grow through innovation and
renovation while maintaining a balance in geographic
activities and product lines. Long-term potential is never
sacrificed for short-term performance.
The Company's priority is to bring the best and most
relevant products to people, wherever they are,
whatever their needs, throughout their lives. Nestlé
Company has aimed to build a business based on sound
human values and principles. Nestlé believes in making
a long-term commitment to the health and well being of
• people in every country in the scope of
their operations. At Nestlé Significant
differentiation from traditional retail and
less price transparency is followed. They
follow this differentiation strategy to
reduce the risk of complexity of supply
chain and lower attractiveness for
discounters.
 PEPSICO
• PepsiCo, Inc. is one of the world's largest food and
beverage companies. The company's principal
businesses include:
• Frito-Lay snacks
• Pepsi-Cola beverages
• Gatorade sports drinks
• Tropicana juices
• Quaker Foods
Pepsi Co merged with the Quaker Oats Company,
creating the world’s fifth-largest food and beverage
company, with 15 brands – each generating more than $1
billion in annual retail sales. PepsiCo’s success is the
result of superior products, high standards of
performance, distinctive competitive strategies and the
lives.
• high level of integrity of our people.
Pepsi Co follows the differentiation strategy.
Their ability to innovate is their competitive
advantage. They look for opportunities to
capitalize on the value of their brands by creating
new products and varieties. By innovating to
meet consumer needs and preferences, they fill
consumption gaps and contribute to create both
healthier and indulgent choices for consumers,
and bringing more enjoyment to their lives.