MARKETING (NstGHTs OPPS What strategy do you recommend to the market leader (Opps) -Emphasize on the « fun » part of the brand -Crowdsourcing -Create some promotions in order to follow Vivo's prices and avoid a loss of customers (ffee items) -Emphasize on the international strength of the! brand ( 4th worldwide, 2016 best seller in Ching...) Activate WirMARKETING (INSIGHTS vive What strategy do you propose to the market challenger? (Vivo) -Pinpoint the technical competitive advantages of Vivo's products (MP, size, weight...) in the advertising -Be more present in social Medias in order to develop, a strong community of customers -Hire strong ambassadors to advertise such as Oppo: did in Indonesia (e.g Isyana Sarasvati, Raisa Andriana, Reza Rahadian and Chelsea Islan ) -Involve the customers to develop a stréng « Vivo community »