Concept development & testing

case study 4

6 IN 1 PRINTER
MPSW5033
Engineering & Technology Management

ANIZA BINTI MD LATIFF M051620042

AZLINDA BINTI MOHAMAD M051620038
NORSHAHIDAH BINTI MANAF M051620040
LECTURER: PM DR. ZUHRIAH BINTI EBRAHIM
22 April 2018
1. Choose ONE product - PRINTER

Printer is a device that accepts text and graphic output from a computer and transfers
the information to paper.
2. Identify the product concept based on:
i. Create three basic questions of product concept development.

a) Who will use this product?

Student, professional worker & office worker.

b) What primary benefits should the product provide?

Portable, Print, scan, fax, copy, web, photo printing, eco-friendly

c) When will consumer consume product?

Any time when needed with availability of electricity source and
integrated with smartphone
2. Identify the product concept based on:

ii. Determine potential concept based on answer

in (i).
C1: Professional worker use portable & 6 in 1
printer at office and during out station.

Portable and multifunction printer

2. Identify the product concept based on:

iii. Identify the competition for each potential

concept.

Canon Color imageCLASS Brother DCP-L2540DW Epson WorkForce WF-

MF8080Cw is a fast and Wireless Monochrome 2660 All-in-One Printer
versatile color laser Multifunction Laser
printer, copier, fax, and Printer
scanner.
3. Identify the product concept based on:
Scan
Print Form
Need
Web Exciting printer with
Portable & 6-in-1
smartphone/ tablet/
(print, scan, copy,
without router/ local
fax, web & photo)
Photo Copy wifi
Printing Scan

Technology
Compatible operating
system, HP Auto-off
technology, 525MHz
Processor speed

Portable and multifunction printer