Strengths

• Strong market position –

• Vertically integrated operations – Exploration. Production, Refining, Transport,
Storage, Distribution and marketing, Petrochemicals, Power generation and
trading, Electricity.
• Strong exploration technology & Rapid expansion in petrochemicals, Marine
& aviation industry and Strong R&D capabilities

Weaknesses
• Violation of anti-corruption laws and rising investment requirement
• Weak financial performance

Opportunities
• The Prelude floating liquefied natural gas (FLNG) partnership
• Rising global energy demand

Threats
• Challenging downstream industry environment
• Risks associated with wide geographic presence
• Fluctuating prices of crude oil, natural gas, oil products, and chemicals
Shell’s Spouse Employment
Centre

 During the early 1990s, the company began to

suspect that the increasing number of dual-career
couples was impacting the willingness of Shell’s
managers to take global assignments.
 Shell offers financial support to assist spouses with the
cost of maintaining and developing their skills during
and after expatriate.
 Shell believes that the ‘spouse careers’ service has
substantially improved spouse attitudes to mobility
Employee engagement in
Shell Canada
 Employee engagement works because committed
workers need less supervision to do the job, take
ownership, and sometimes pride, of their contributions to
the work process . Companies committed to the
advancement of their employees with training and
leadership opportunities for direct and indirect
participation get rewarded with high functioning and
skillful workers that increase productivity and ease the
business process.
 Shell Canada efforts to engage their employees in
developing a new business process and the effective use
of social media tools to communicate and maintain a
conversation about being part of the company proves
that employee engagement pays off, regardless of how
much effort it takes.
Low Trust Globalization

 1. Strong economic growth in China, India, Brazil

dramatically raises energy demand.
 2. Anxiety over security and suspicion of markets drive
shell to operate in a heavy regulation and public
distrust.
 3. Coercive and complex Government rules force
more disclosure.
 4. Nation enact new taxes to discourage pollution.
Shell major plants
ISSUES IN SHELL, NIGERIA

 Degradation of environment by processes of natural

gas flaring and oil spills operations in Nigeria have
contaminated the land with oil and brought about the
devastation of acid rain to the land.
 Shell Oil Company built oil pipelines through people’s
farmlands and property that leaked and caused not
only death to the vegetation but to the surrounding
land.
 Other Environmental issues include: overfishing,
deforestation and loss of biodiversity, water
contamination and air pollution from refineries and
chemical facilities.
contd

 Shell enlisted the help of the Nigerian authorities and

the Mobile Police Unit “Kill-and-Go Mob”
 Continued escalation of violence made it very difficult
for Shell to operate peacefully without military
protection
 Poverty
 Frequency of oil spilling which made the water was
contaminated and unfit for agriculture.Severely under
compensated by Shell
CONCLUSION OF NIGERIA

1)With the law and regulations that have been

created, Shell should conduct business on a
daily basis with keeping the Ogoni Bill of Rights a
focus within their activity.
2) Although Shell is a very lucrative company that
makes millions of dollars a day, they would be
very hurt to lose this business operation base in
Nigeria
Shell went from an egoistic operation in Nigeria
to a benevolent and principle based operation.
If Shell even took on a larger sense of social
responsibility, they would have gained a larger
competitive advantage over the competition.
ARCTIC DRILLING

 According to the Bureau of Ocean Energy Management

report in 2015 the chances of a major spill in a deep-sea
Arctic drilling is 75% before century's end
 An oil spill could destroy the Inupiat Eskimo's hunting-and-
fishing culture like the Nigerian case.
 In July 2012, Greenpeace activists shut down 53 Shell
petrol stations in Edinburgh and London in a protest
against the company's plans to drill for oil in the Arctic.
Greenpeace's "Save the Arctic" campaign aims to
prevent oil drilling and industrial fishing in the Arctic by
declaring the uninhabited area around the North Pole a
global sanctuary.
 Withdraw and Pause Arctic drilling.
Open doors and Flags

 Open Doors  Flags

 1. Shell doesn't face a  1. Trust is low
climate of oppressive
laws and regulation,  2. World energy demand
instead a vibrant is flat
circumstances.  3. Taxes on Business rise
 2. Companies work  4. Social activities and
cooperatively with media turn to hostile
stakeholder's to promote
a sustainable world.  5. Observation become
more cynical about
 3. Demand of oil grows corporate responsibility
incentive shell to emerge
new renewable sources.