Transformational Leadership

The 4 I’s
What is common among these 3 companies.
Think About it for a minute or two. What is
common.
Two Things:

1. These three companies was close to bankruptcy

2. All three companies was led by transformational

leaders.
 Starbucks
In 2008, Starbucks was forced to close 600 stores in the
US, their profit fell by 28 percent and in 2009, it closed
another 300 stores and laid off 6,700 employees. The
situation looked hopeless with a lot of people predicting
that Starbucks would soon close their doors permanently
in near future. However, things turned out completely
different.
FORD
In 2007, Ford was in serious trouble and close to bankruptcy
when Alan Mulally became the CEO of the company. To put
Ford’s position in context, listed below are some of the problems
the company was facing:

•The company lost 12 billion dollars in 2006

•The demand for their vehicles declined rapidly
•Their share price was at the lowest rate ever
•The culture of the company was nauseatingly toxic
•Staff morale was the lowest it had ever been and
•There was no synergy among the various business units in the
world, and the company ultimately lost its focus.

This was the situation at Ford in 2006, on the brink of bankruptcy

and feverishly looking for someone to help turn things around.
APPLE

In 1986, this once iconic company became the laughing

stock of the world. The once mighty Apple was dead in the
water according to many people, with Wall Street analysts
even predicting the end of Apple to the point where Apple
was practically giving away their shares.
 Transformational Leaders

Steve Jobs Howard Schultz Alan Mulally