guide moral choices about our behavior and our relationships with others. • So, Research ethics is the norms that guide a research which is being undertaken bya person or organization. • It ensures that no one is harmed or suffers adverse consequences from research activities Ethical Treatments of Participant • The process of treating participant in research: • Begin data collection by explaining to the respondent the benefits expected from the research. • Explain to the respondents that their rights and well-being will be adequately protected, and say how this will be done • Be certain that interviewers obtain the informed consent of the respondent Issues Related to Protecting Respondents • Deception