Market by Research Project Report

Major factor influencing the Indian consumer for purchase of

electric car
GROUP 2
Vijaylaxmi Agarwal (02)
Dishank Nayak (03)
Mayank Bhanushali (05)
Siddhesh Dalvi (10)
Amithchand Shetty (43)
Kunal Ghadi (57)
Executive summary

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Background study
 Management Objective:

To launch electric cars in the Indian consumer market and there

-fore diversify as a company.

 Management Decision Problem:

 What type of cars to launch

 What should be the price range for these cars?

 The factors to highlight more so that the consumer purchase

electric cars
Background study
 Research Problem:

 Not sufficient data as no big players have entered the Indian

auto market completely.

 No credible source for information as no sufficient existing

electric car consumer base.

 Research Objective:

 To find out the relevant factors affecting consumers for purc

-hase of electric cars.
Study Methodology
 Research Design:
 Nature of Research: Exploratory & Descriptive

 Data Collection Source: Primary & Secondary

 Data Collection Method: Qualitative & Quantitative

 Data Collection Technique: Interview& Survey

 Data Collec tion Tool: Interview Guide & Questionnaire

 DC Tool used : Questionnaire

Study Methodology
 Research Design:
 Method of admistrating DC tool and sampling design: Survey

 Population under study : All car users in Mumbai

 Sample size : 100

 Sampling method : Probability sampling -- Random sampling

Findings from the questionnaire
Conclusion