Erin Brockovich

Movie Overview

An unemployed single mother becomes

a legal assistant and almost single-
handedly brings down a California
power company accused of polluting a
city's water supply.
Sales Strategies
Knowing your client

Erin knew the

personal details of
each of her client.
 Door to Door
Visit
Field work and door
to door visit to collect
customer feedback
 Primary Research

Erin performed all

the primary research
before taking up the
case to his boss
Being confident of your product or
service

She was extremely

confident of what she
was trying to do.
 Persuasiveness
Erin had the persuasive
skills she was able to
get all the plaintiffs to
sign the documents
required for the lawsuit
against the firm.
 Full disclosure of
information
She was honest towards
her client and told them
everything about the
case from the start.
 Sales is a two way
communication
Erin was able to succeed
because she made the entire
process a 2 way
communication process and
was always ready to listen to
what her clients had to say.
 Formulating the
strategy keeping in mind
the competition
Erin and her company changed
their strategy by entering into a
tie up with a Bigger law firm so
as to be able to finance the
whole lawsuit.
Make the customers feel that
they’re important
 Isolation Strategy

Realize that every conflict

cannot be resolved

Take the spotlight off someone

if he or she refuses to budge
Make the other person feel that
you’re not just in it for the
money
 Let people tell their story

•Let other people say what

they have to say so that at
the end you have all the
information you require and
you also gain the confidence
of that person.
Tell the story to people in such
a way to help people see their
situation in a different light
which will help them to decide
 Focus on the big picture

The main objective should

always be kept in mind and
every activity must be
performed keeping in mind the
overall objective
 Empathy

To be able to look at things

from your customer’s
perspective so as to serve them
better.
 Think creatively how people
can cooperate mutually rather
than clash
Thank you

Shashikant Gupta
Sagar Khandelwal
Sahil Khusro
Saakshi Jaiswal
Ruchika Rana
Shraddha Khettry